INSIDE Secure Protects Rakuten ShowTime Premium Video on Android and iOS Devices

Wed Apr 3, 2013 1:15am EDT

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Japan`s Leading VOD Service Picks INSIDE`s Downloadable DRM Fusion Agent for
their Mobile Apps


AIX-EN-PROVENCE, France--(Business Wire)--
INSIDE Secure (NYSE Euronext: INSD) today announced that its downloadable DRM
Fusion Agent software is now protecting premium video content for Rakuten
ShowTime, Japan`s leading video-on-demand (VOD) service on Android and iOS
platforms. Rakuten licensed the DRM Fusion Agent software from INSIDE because it
offered fast implementation of a downloadable client for iOS and Android using
the Microsoft PlayReady platform, a solution that is well known and trusted by
all the major premium content providers. 

"Finding a content security solution that provides the assurance that content
providers need to deliver mobile content was a major factor in deciding on the
DRM Fusion Agent solution. The ability to quickly implement Microsoft PlayReady
in our apps was another key factor," said Mr. Hamada, operating officer of the
ShowTime service at Rakuten. "Using DRM Fusion Agent, we were able to develop
and test our mobile apps quickly. The support we received from INSIDE was also
invaluable." 

Rakuten ShowTime is a major VOD service in Japan. Founded in 2002, the Rakuten
ShowTime service offers subscribers more than 100,000 Japanese and Korean video
selections. These range from movies and dramas to animation and sports, which
they can view easily, conveniently and securely on PCs, smartphones and other
devices 

"The Android and iOS operating systems together power virtually all of the
smartphones and tablets in Japan today. By supporting these platforms, we have
enabled Rakuten to quickly reach the entire mobile audience in that country,"
said Dr. Simon Blake-Wilson, INSIDE executive vice president of embedded
security solutions. "We are pleased that Rakuten has chosen our DRM Fusion Agent
software for this critical security role in the successful extension of its
ShowTime VOD service to users of Android and iOS devices." 

About 60 million mobile apps with downloadable DRM Fusion Agent software
embedded in them have already been downloaded by consumers worldwide, protecting
billions of premium content playbacks. It offers developers the critical
Microsoft PlayReady, Windows Media DRM, OMA DRM 2.X, and/or UltraViolet security
they need in their mobile apps to enable premium content to be played on Apple
iOS, Android and BlackBerry 10-based mobile devices. Approved for use by Apple,
Microsoft, BlackBerry and all the major Hollywood studios, the downloadable DRM
Fusion Agent software provides content protection and key management for
multiple mobile device platforms and operating systems. 

The INSIDE downloadable DRM Fusion Agent software allows protected high-value
content to be distributed in a single, uniform and secure way to all supported
platforms and devices. Operators can more readily deploy secure content services
and support a variety of business models, including ad-supported and pre-paid
services. This dramatically reduces DRM implementation costs and time to market.
It also enables media companies and high-value content providers to more quickly
achieve revenue from service deployment by eliminating the dependence on mobile
phone and device manufacturers to embed DRM protection. 

More information about INSIDE downloadable DRM Fusion Agent is available online
at www.insidesecure.com/DRM. 

About INSIDE Secure

INSIDE Secure (NYSE Euronext Paris FR0010291245 - INSD.PA) is a leading
designer, developer and supplier of semiconductors, embedded software and
platforms for secure transactions and digital security. INSIDE mobile NFC,
secure payment and digital security products provide security for a wide range
of information processing, storage and transmission applications. The company`s
customers are found in a wide range of markets, including mobile payment,
identification documents, access control, transit, electronic device
manufacturing, pay television and mobile service operators. 

For more information, visit www.insidesecure.com.

Media and analyst contact:
Corman Communications, LLC
Patrick Corman, +1-650-326-9648
patrick@cormancom.com
or
Company contact:
INSIDE Secure
Geraldine Saunière, +33 (0) 4 42 39 33 01
Marcom Director
gsauniere@insidefr.com



Copyright Business Wire 2013

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