IBM Announces New Innovations to Help Organizations Benefit from the Next Natural Resource: Big Data

Wed Apr 3, 2013 12:00pm EDT

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Industry First Data Acceleration Technology and New Hadoop System for Dramatic
Advancements in Speed and Simplicity
ARMONK, N.Y.,  April 3, 2013  /PRNewswire/ -- IBM (NYSE:  IBM) today announced
new technologies designed to help companies and governments tackle Big Data by
making it simpler, faster and more economical to analyze massive amounts of
data. New data acceleration innovation results in as much as 25 times faster
reporting and analytics.

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(Logo:  )

As organizations grapple with a flood of structured and unstructured data
generated by computers, mobile devices, sensors and social networks, they're
under unprecedented pressure to analyze much more data at faster speeds and at
lower costs to help deepen customer relationships, prevent threat and fraud, and
identify new revenue opportunities.   

Today's announcement, which represents the work of hundreds of IBM developers
and researchers in labs around the world, includes an industry-first innovation
called "BLU Acceleration," which combines a number of techniques to dramatically
improve analytical performance and simplify administration.

Also announced is the new IBM PureData System for Hadoop, designed to make it
easier and faster to deploy Hadoop in the enterprise. Hadoop is the
game-changing open-source software used to organize and analyze vast amounts of
structured and unstructured data, such as posts to social media sites, digital
pictures and videos, online transaction records, and cell phone location data.

The new system can reduce from weeks to minutes the ramp-up time organizations
need to adopt enterprise-class Hadoop technology with powerful, easy-to-use
analytic tools and visualization for both business analysts and data scientists.
In addition, it provides enhanced Big Data tools for monitoring, development and
integration with many more enterprise systems.  

"Big data is about using all data in context at the point of impact," said  Bob
Picciano, general manager, IBM Information Management. "With the innovations we
are delivering, now every organization can realize value quickly by leveraging
existing skills as well as adopt new capabilities for speed and exploration to
improve business outcomes."

BLU Acceleration enables users to have much faster access to key information,
leading to better decision-making.  The software extends the capabilities of
traditional in-memory systems -- which allows data to be loaded into Random
Access Memory instead of hard disks for faster performance -- by providing
in-memory performance even when data sets exceed the size of the memory. During
testing, some queries in a typical analytics workload were more than 1000 times
faster when using the combined innovations of BLU Acceleration.1

Innovations in BLU Acceleration include "data skipping," which allows the
ability to skip over data that doesn't need to be analyzed, such as duplicate
information; the ability to analyze data in parallel across different
processors; and greater ability to analyze data transparently to the
application, without the need to develop a separate layer of data modeling.
Another industry-first advance in BLU Acceleration is called "actionable
compression," where data no longer has to be decompressed to be analyzed.

BNSF Railway Company, one of the largest freight rail transportation networks in
 North America, is using IBM BLU Acceleration to more quickly understand the
vast amounts of data from the organization's 1700 servers that tracks
maintenance, weather, scheduling, inventory, safety, deliveries and more. BNSF
operates more than 1,400 trains a day on 32,500 route miles of track in 28
states and two Canadian provinces.    

"BNSF transports many of the products and materials that we use every day in
America and around the world, so tracking of these shipments is critical to our
organization," said  Kent Collins, Database Solutions Architect, BNSF Railway
Company. "Working with IBM we are now embracing our organization's Big Data with
the power of analytics. Thanks to the new technology, we're performing tasks
more quickly than ever before, for example, one of the queries improved over
100-fold, and our storage consumption went down by about 10 times. One of the
things that impressed us the most about BLU Acceleration is its simplicity. We
just load the data and run queries."

IBM innovations make Big Data more accessible and enterprise-ready

The new offerings expand what is already the industry's deepest portfolio of Big
Data technologies and solutions, spanning software, services, research and
hardware. The IBM Big Data platform combines traditional data warehouse
technologies with new Big Data techniques, such as Hadoop, stream computing,
data exploration, analytics and enterprise integration, to create an integrated
solution to address these critical needs.

IBM PureData System for Hadoop is the next step forward in IBM's overall
strategy to deliver a family of systems with built-in expertise that leverages
its decades of experience reducing the cost and complexity associated with
information technology. This new system integrates IBM InfoSphere BigInsights,
which allows companies of all sizes to cost-effectively manage and analyze data
and add administrative, workflow, provisioning and security features, along with
best-in-class analytical capabilities from IBM Research.  

Kelley Blue Book,, the leading provider of new and used car
information, will be evaluating the new PureData System for Hadoop to analyze
click stream data created by users on its website. The company will be able to
analyze this information, including social media data, to see what topics
visitors care most about, such as used and new-vehicle prices, accident reports,
safety recall and warranty data, and car shopper reviews.  

"Kelley Blue Book  collects all kinds of data from various sources, so managing
the efficiency of data is critical to grow our business," said  Steve Chow, vice
president of technology and data intelligence for  Kelley Blue Book. "We see
many opportunities to leverage IBM's offering as a strategic platform to expand
on our analytic ecosystem and tap the value of social media, text and machine
data to get a better view of our consumers and customers to improve their
overall experience on"  

Today's announcement also includes the following new versions of IBMs Big Data

* A new version of InfoSphere BigInsights, IBM's enterprise-ready Hadoop
offering, which  makes it simpler to develop applications using existing SQL
skills, compliance security and high availability features vital for enterprise
applications. BigInsights offers three entry points: free download, enterprise
software and now an expert integrated system, IBM PureData System for Hadoop.  
* A new version of InfoSphere Streams, unique "stream computing" software that
enables massive amounts of data in motion to be analyzed in real-time, with
performance improvements, and simplified application development and deployment.
* A new version of Informix including TimeSeries Acceleration for operational
reporting and analytics on smart meter and sensor data.

Pricing and Availability

All offerings are available in Q2, except the PureData System for Hadoop, which
will start shipping to customers in the second half 2013. Credit-qualified
clients can take advantage of simple, flexible lease and loan packages with no
up-front payments for the software and systems that deliver a new generation of
data analytics. IBM Global Financing offers attractive leasing programs with
90-day payment deferrals for the PureData System for Hadoop, as well as zero
percent loans for the broader portfolio of IBM big data solutions.2

To view IBM's online press room, visit The following IBM Big
Data videos are available: "Next Natural Resource:"; and
"At Speed of Biz:" 

For more information about IBM, please visit:,  and

Contact information:
Payal Patel Cudia
IBM Global Communications  
1 (781) 640-6764

Hanna Smigala
IBM Media Relations  
1 (720) 342-5343   

1  Based on internal IBM tests of analytic workloads comparing queries accessing
row-based tables on DB2 10.1 vs. columnar tables on DB2 10.5. Results not
typical. Individual results will vary depending on individual workloads,
configurations and conditions, including size and content of the table, and
number of elements being queried from a given table.

2IBM Global Financing offerings are provided through IBM Credit LLC in  the
United States  and other IBM subsidiaries and divisions worldwide to qualified
commercial and government clients.  Minimum transaction size is U.S.  $5,000. 
Rates and availability are based on a client's credit rating, financing terms,
offering type, equipment and product type and options, and may vary by country. 
Interest continues to accrue on deferred payments.  Non-hardware items must be
one-time, non-recurring charges; Services are financed by means of loans.  Other
restrictions may apply.  Rates and offerings are subject to change, extension or
withdrawal without notice and may not be available in all countries.

All other company, product or service names may be trademarks or registered
trademarks of others. Statements concerning IBM's future development plans and
schedules are made for planning purposes only, and are subject to change or
withdrawal without notice. Reseller prices may vary.  


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