Australia, Canada, Germany and Italy to Join U.S. and U.K. in Offering
Innovative Online Advertising Measurement Solution
NEW YORK--(Business Wire)--
Nielsen, a global provider of information and insights into what consumers watch
and buy, today announced it will expand the global footprint of its online
advertising measurement solution, Nielsen Online Campaign Ratings. Currently
available in the United States and United Kingdom, Nielsen Online Campaign
Ratings is slated to launch in Australia, Canada, Germany and Italy in the
Quickly emerging as the standard for online campaign measurement, Nielsen Online
Campaign Ratings measures the audience of online advertising, providing reach,
frequency and gross rating point (GRP) metrics as well as demographics such as
age and gender. The solution uses a patent-pending process combining traditional
Nielsen TV and online panel data with aggregated, anonymous demographic
information from participating online data providers, including Facebook.
"Bringing consistent, quality standard metrics to the industry will help
advertisers prove the ROI for each dollar spent online and improve ROI for
future campaigns," said Brad Smallwood, VP, Measurement and Insights at
Facebook. "Nielsen Online Campaign Ratings has helped drive marketers toward an
audience-centric buying and selling approach in the U.S. and promises to
similarly transform other markets by bringing that same standardization and
"Having confidence that a brand is reaching the consumers it actually wants in
paid digital media has greatly increased in the past couple years with the
launch of Nielsen Online Campaign Ratings," said Mark Kaline, Global Media
Director, Kimberly-Clark Corporation. "Using Nielsen Online Campaign Ratings,
we`re optimizing our brands` reach based on the audiences that make sense for
each commercial program-whether it`s a banner ad or a video commercial. Having
that ability in more and more markets will go a long way in helping us drive
higher paid digital ROIs around the globe."
"We are thrilled to be working with Nielsen in piloting this important
advancement in digital media measurement as it expands to new markets," said
Stacey Deziel, SVP, Director, Digital Strategy & Activation for Carat. "It is a
very exciting time for us to be at the forefront of improving campaign delivery
and effectiveness. We`re anxious to see how the Nielsen Online Campaign Ratings
tool evolves and the impact using this data will have on our programs."
"These six markets represent the majority of ad dollars spent online annually,"
said Steve Hasker, Nielsen`s President, Global Product Leadership. "As
advertising plans increasingly reach across platforms and borders, we look
forward to continuing our work with marketers around the globe and offering them
actionable insights to determine the effectiveness of their campaigns."
Continued expansion of Nielsen Online Campaign Ratings to more markets in 2013
and beyond is a top priority for Nielsen.
ABOUT NIELSEN CAMPAIGN RATINGS
Nielsen Campaign Ratings delivers clients comprehensive, comparable metrics for
TV and online advertising campaigns. Part of the Nielsen Campaign Ratings
product suite, Nielsen Online Campaign Ratings combines Nielsen`s online panel
data with aggregated, anonymous, privacy-protected demographic information from
participating online data providers. Campaign reporting is available the day
after the launch of a campaign, providing vital delivery information in-flight
to agencies, advertisers and publishers.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement
company with leading market positions in marketing and consumer information,
television and other media measurement, online intelligence, mobile measurement,
trade shows and related properties. Nielsen has a presence in approximately 100
countries, with headquarters in New York, USA and Diemen, the Netherlands. For
more information, visit www.nielsen.com.
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Copyright Business Wire 2013