UPDATE 1-Valeant sweetens bid for Obagi Medical

Wed Apr 3, 2013 10:00am EDT

April 3 (Reuters) - Cosmetics products maker Obagi Medical Products Inc agreed to a revised $24-per-share buyout offer from Valeant Pharmaceuticals International Inc after Valeant raised its offer to top a rival bid from German drugmaker Merz Pharma Group.

Obagi shares were up 9 percent at $25.03 in early trading as investors geared up for a takeover fight over a company that makes specialised skin care products to fight signs of aging, sun damage and acne.

Obagi's products are sold only through prescription and are considered to be more potent than commercially available over-the-counter cosmetics, enabling the manufacturer to command a premium pricing.

Specialized cosmetic treatments for aesthetic reasons had taken a hit during the recession, but as the economy stabilzes, physicians offering these services are seeing patients return.

Obagi and Canada's Valeant agreed to a deal last month in which Valeant offered $19.75 per share. However, Merz Pharma topped that with an offer of $22 per share on Tuesday.

Valeant said its latest offer, which values Obagi at about $418 million, has been approved by Obagi's board.

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