Amazon AutoRip Extends to Vinyl—Customers Now Receive Free MP3 Versions of Vinyl Records Purchased From Amazon—Past, Present and Future

Wed Apr 3, 2013 9:18am EDT

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Customers who purchased vinyl records from Amazon dating back to 1998 will find
MP3 versions automatically added to their Cloud Player libraries - free of
charge

AutoRip eliminates the challenge of making a digital copy of your vinyl records
SEATTLE--(Business Wire)--
(NASDAQ: AMZN)-Amazon today announced it has extended its popular AutoRip
service to vinyl records. AutoRip was introduced in January of this year to give
customers free digital copies of CDs they purchase. Starting today, when
customers purchase an AutoRip vinyl record, a digital copy of that music will be
automatically added to their Cloud Player libraries where it will be available,
free of charge, for immediate playback or download. Customers no longer need to
go through the hassle of making a digital copy of a vinyl record. Additionally,
customers who have purchased AutoRip records at any time since Amazon first
opened its Music Store in 1998 will find digital copies of those albums in their
Cloud Player libraries - also for free. Thousands of records, including titles
from every major record label, are available for AutoRip, and more titles are
being added all the time-just look for the AutoRip logo. 

"AutoRip has been wildly popular with customers since it launched earlier this
year," said Steve Boom, Vice President of Digital Music for Amazon. "It`s a fun
experience to suddenly find CDs you purchased just today-or 15 years ago-added
automatically and free of charge to your digital library. We`re thrilled to
extend this experience to vinyl records. Many of our music customers are vinyl
fans and it`s traditionally been very difficult to make digital versions of
vinyl records-now customers can enjoy the albums they buy wherever they are, not
just when they have access to a record player." 

AutoRip features include:

* Free digital copies: Amazon customers who purchase AutoRip vinyl records get
free MP3 versions of the albums delivered directly to their Cloud Player
libraries-automatically, immediately, and at no cost-no more hassling with
finding a way to get them onto your favorite devices. 
* For vinyl record purchases dating back to 1998: MP3 versions of AutoRip
records that customers have purchased since the launch of Amazon`s music store
in 1998 will also be delivered to their Cloud Player libraries for free. 
* Enjoy everywhere: Music can be played instantly from any Kindle Fire, Android
phone or tablet, iPad, iPhone, iPod touch, Samsung TV, Roku, Sonos, from any web
browser, and from Ford SYNC Applink-equipped vehicles, giving customers the
freedom to enjoy music from more devices than any other major cloud locker music
service. 
* Free storage and backup: All AutoRip MP3s are stored for free in customers`
Cloud Player libraries and do not count against Cloud Player storage limits.
Customers can buy music and know that it is safely stored in Cloud Player and
accessible from any compatible device.

* High-quality audio: AutoRip music is provided in high-quality 256 Kbps MP3
audio.

AutoRip for vinyl is available for industry-wide top-sellers and customer
favorites like "Babel" by Mumford & Sons, "The Lumineers," by The Lumineers,
"Unorthodox Jukebox," by Bruno Mars, "All that Echoes," by Josh Groban,
"Greatest Hits - Chapter 1," by Kelly Clarkson and "Alabama Shakes," by Alabama
Shakes. AutoRip for CDs launched in January of this year. Here`s what customers
said:

 "The new AutoRip is great and it couldn't be easier. You keep offering more amazing services, and I am impressed every time. I will sing your praises to everyone I know! Thank you!"                                                                                                                                                                      
                                                                                                                                                                                                                                                                                                                                                            
 "Amazon Cloud is one of the best services I've ever used on the internet; ever. The AutoRip feature has just upped the ante again."                                                                                                                                                                                                                        
                                                                                                                                                                                                                                                                                                                                                            
 "Amazon, thank you so much for creating the AutoRip feature. What a huge surprise!! All of this great music I've bought over the years on my laptop and Kindle Fire HD and anywhere else we wish!! You rock."                                                                                                                                              
                                                                                                                                                                                                                                                                                                                                                            
 "AutoRip is simply awesome. A cloud player is a commonplace item these days, but MP3 files of CDs purchased in last 15 years instantly loaded and do not count toward number of songs quota?!! I even forgot that I purchased a Chick Corea CD back in 2002, yet Amazon gives me the MP3 files instantly. What a *very nice* surprise. Thank you Amazon!"  
                                                                                                                                                                                                                                                                                                                                                            
 "Thank you for this new service AutoRip...AWESOME!!!!!"                                                                                                                                                                                                                                                                                                    


Customers can sign up for a free Amazon Cloud Player account by visiting
www.amazon.com/cloudplayer or by downloading one of our free apps from the
Amazon Appstore for Android, Google Play or the iTunes Appstore. 

AutoRip for vinyl is the latest in a series of new digital music features from
Amazon launched in recent months. Recently, Amazon announced a new Cloud Player
for iPad app, just following the launch of an Amazon MP3 store optimized
specifically for iPhone and iPod touch. Earlier this year, Amazon announced
Cloud Player integration in Ford SYNC Applink-equipped vehicles, giving
customers access to their Cloud Player libraries while on the road. Last year,
Amazon launched Cloud Player apps for iPhone and iPod touch, Sonos, Roku and
Samsung TVs. The company also introduced scan and match technology that enables
customers to import music into Amazon Cloud Player by scanning their iTunes and
Windows Media Player libraries and matching eligible songs on their computers to
Amazon`s music catalog. All matched songs - even music purchased from iTunes or
ripped from CDs - are delivered in high-quality 256 Kbps audio and are made
available instantly in customers` Cloud Player libraries, making it even easier
for customers to enjoy their entire music collection anywhere. The Amazon MP3
Store now offers more than 23 million songs and everyday low prices on
best-selling albums, many starting at $5. 

For more information about AutoRip visit www.amazon.com/AutoRip. 

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth`s Biggest Selection.
Amazon.com, Inc. seeks to be Earth`s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon`s own back-end technology
platform, which developers can use to enable virtually any type of business.
Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more
pixels and 25% increased contrast, a patented built-in front light for reading
in all lighting conditions, extra-long battery life, and a thin and light
design. The new latest generation Kindle, the lightest and smallest Kindle, now
features new, improved fonts and faster page turns. Kindle Fire HD features a
stunning custom high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and
MIMO for faster streaming and downloads, enough storage for HD content, and the
latest generation processor and graphics engine-and it is available in two
display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available
with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE
data package. The all-new Kindle Fire features a 20% faster processor, 40%
faster performance, twice the memory, and longer battery life. 

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
www.amazon.cn, www.amazon.it, www.amazon.es and www.amazon.com.br. As used
herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc.,
and its subsidiaries, unless the context indicates otherwise. 

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment and data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr



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