PCH Announces First European Startup in Accelerator Program

Thu Apr 4, 2013 10:00am EDT

* Reuters is not responsible for the content in this press release.

  DUBLIN, IRELAND, Apr 04 (Marketwired) --
PCH International is delighted to announce a partnership with Irish
company Zinc Software Limited as part of the PCH Accelerator program. The
partnership will offer Zinc Software Ltd access to PCH's global product
development and supply chain solutions that are used by the world's top
brands. PCH will work with Zinc Software Ltd to develop and achieve scale
for their revolutionary health and wellness product, the Zen Sensor.

    Zinc Software Ltd develops next generation heart sensors aimed at the
health and wellness market. Zinc Software's Zen Sensor is a wireless
biosensor that comfortably clips onto an ear lobe and once powered on,
immediately starts transmitting heart pulse data to an iPhone or iPad.
The Zen Sensor system relies on heart rate variability (HRV) biofeedback,
a clinically proven method that significantly reduces both blood pressure
and the levels of stress hormones such as cortisol in the blood. 

    Zinc has just raised a EUR650,000 seed round in Ireland with Kernel
Capital, AIB Seed Capital fund and Enterprise Ireland investing in the
company's innovative technology and experienced team. The company plans
to grow its sales platform rapidly in 2013 as well as bring in license
partners for its heart sensor technology via its SDK program.

    PCH International CEO Liam Casey commented: "We are very excited to work
with such an innovative Irish technology company, Zinc Software Ltd. The
products they are developing highlight a new direction for the health and
wellness market; PCH will help them achieve scale and bring an exciting
new product to market. Our PCH Accelerator program brings the most
innovative hardware products to market quickly and we believe we are
building the Fortune 500 brands of the future." 

    Darran Hughes, CEO of Zinc Software, explained the benefits of the
device: "We are delighted to work with PCH international to help us meet
customer demand for this very exciting product. In the next few years
wearable sensors will be much more commonplace helping us stay healthy
and active. Regular exercise and good diet will be big part of this but
we also believe good health starts in the mind and creating time in your
day to be mindful and refocus is an excellent basis to build a healthy
lifestyle. The Zen Sensor provides the perfect context to learn
meditative breathing techniques and in only 10 minutes, become refocused
and re-energized." 

    The Zen will be priced at $99 and will be available online in mid 2013 in
the US and Europe.

    About Zinc Software Ltd:

    Zinc software is a health and wellness technology company based in
Dublin, Ireland. Its core team having come from MIT MediaLab Europe and
have over 50 years' experience in technology innovation. Central to
Zinc's vision is that the future of preventative healthcare is in
creating user experiences that engage and fulfill while at the same time
being good for us. Zincs first product the Zen embodies this idea by
making it fun for anybody to take 10minutes to refocus through meditative
breathing. Zinc's sensor technology can be applied in a broad array of
markets ranging from heart health tracking to fitness games. Visit Zinc
at www.zensensor.com.

Contacts:
Edelman
Carol Donaghy
00 353 1 6789333
Carol.donaghy@edelman.com

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