Advertising and In-App Messaging APIs Added to the AT&T API Platform

Thu Apr 4, 2013 10:17am EDT

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AT&T offers developers new ways to innovate and monetize
NEW YORK,  April 4, 2013  /PRNewswire/ -- At the  AT&T*  Innovation Showcase  ,
the company today announced the availability of two new APIs: an  Advertising
API  and an  In-App Messaging from Mobile Number API. These new APIs are
available in the  AT&T API Platform  and enable developers to integrate
ad-revenue streams and add innovative messaging functionality.  

In addition, AT&T also announced enhancements to its Speech API, powered by the
AT&T  WATSON℠ speech recognition engine, providing developers with
speech-to-text and text-to-speech capabilities.

AT&T Advertising API
The Advertising API is a cross-platform, cross-carrier API that allows
developers to monetize their apps with in-app, paid advertising, offering an
80/20 revenue share that is driven by the number of advertisements a user

With the Advertising API, developers can:

* Manage the user experience by defining the category, placement, context and
delivery of the static image or text advertisements that will be pulled from a
large and diverse inventory.  
* Offer an improved end-user experience since ads displayed will be optimized
based on the identified device being used.  
* Set demographic parameters to target ads and increase end-user engagement.  
* Access yield management and reporting capabilities to actively monitor the
success of their campaign.

AT&T In-App Messaging from Mobile Number API
In-App Messaging from Mobile Number is a RESTful API that enables developers to
integrate message functionality in a new way. Using this API, developers can
create experiences that let users send text and picture messages from their AT&T
mobile number without exiting the app, helping lead to more engaged users.
Having the messages sent from an AT&T mobile number allows friends and family to
easily recognize the sender, improving the in-app messaging experience.

AT&T Speech API
AT&T has enhanced its Speech API to optimize speech recognition performance
through additional speech contexts that are tuned for gaming and social media
apps. It also offers a generic context, which can be customized for certain
words used specifically within the app. This capability makes the context
perfect for command-and-response apps, or those in which app users only say a
limited set of words or phrases.

In addition to offering speech-to-text capabilities, the API now offers
text-to-speech, supporting both English and Spanish languages. Developers can
simply send text as part of the API call, and that text will be read back by a
voice of the developer's choice.

"AT&T is dedicated to helping developers achieve success and remains committed
to providing this community with the cutting-edge APIs needed to help them bring
innovative solutions to market quickly and easily," said  Carolyn Billings,
Associate VP, AT&T Developer Program. "By enhancing and adding great new APIs to
our Platform, AT&T is creating a win-win for everyone involved - developers are
able to enhance their customers' app experience while enjoying new revenue

To assist with implementation, AT&T offers software development kits (SDKs) for
these and all APIs on the AT&T API Platform. For more information on the AT&T
Developer Program and the AT&T API Platform, visit

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and  one of the
most honored companies in the world. Its subsidiaries and affiliates - AT&T
operating companies - are the providers of AT&T services in  the United States 
and internationally. With a powerful array of network resources that includes
the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi,
high speed Internet, voice and cloud-based services. A leader in mobile
Internet, AT&T also offers the best wireless coverage worldwide of any U.S.
carrier, offering the most wireless phones that work in the most countries.  It
also offers advanced TV services under the AT&T U-verse®  and AT&T │DIRECTV
brands. The company's suite of IP-based business communications services is one
of the most advanced in the world.  

Additional information about AT&T Inc. and the products and services provided by
AT&T subsidiaries and affiliates is available at  or
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Ashley Hoptay, AT&T Corporate Communications, 214-782-6238,

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