Starbucks Names Matthew Ryan Global Chief Strategy Officer

Thu Apr 4, 2013 11:30am EDT

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SEATTLE--(Business Wire)--
Starbucks Coffee Company (NASDAQ:SBUX) today announced that it has appointed
Matthew Ryan as global chief strategy officer. Ryan was previously senior vice
president of global brand, franchise and customer relationship management for
The Walt Disney Company.

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Matthew Ryan (Photo: Business Wire)

"The Starbucks Experience is built on our partners` (employees) passion for
creating meaningful moments of connection more than 70 million times every week
and our company`s devotion to continuously innovating new choices and
experiences that surprise and delight our customers at every interaction," said
Starbucks chairman, president and ceo Howard Schultz. "Matt`s innovative
approach to customer analytics, market segmentation and brand optimization will
bring a new level of insight and imagination to Starbucks and our significant
brand ambitions." 

Ryan will report to Schultz and serve on Starbucks senior leadership team. He
will lead Starbucks long-term strategic planning process; improve the
monetization of Starbucks retail, channel and emerging brands; and strengthen
the company`s fast-growing customer relationship management and loyalty
capabilities. Starbucks global customer insights and strategy teams will report
to Ryan. 

Starbucks new chief strategy officer will also serve on the company`s Global
Brand Leadership Team responsible for integrating the company`s regional brand
and marketing initiatives. Ryan will partner with Starbucks recently appointed
global chief marketing officer, Sharon Rothstein, to bring enhanced customer
insights and analytics to the company`s brand expression and customer
experience. 

"To be a great and enduring brand, you must know your customers and they must
know you; and Starbucks, like Disney, is one of the few companies in the world
that has truly authentic connections with their customers that stand the test of
time," said Ryan. "Starbucks is building one of the most admired, important and
exciting brands of the 21st Century and I couldn`t be more humbled and energized
about the opportunity to help navigate and accelerate the game-changing journey
they have already begun." 

As senior vice president, brand, franchise and customer relationship management
since 2000, Ryan has led the stewardship and development of Disney`s global
brand equity across the company. In this role he provided consumer input into
the company`s long-term strategic planning, oversaw the development and
cultivation of character franchises, and led development of cross-divisional
customer relationship management programs, including the Disney Rewards Visa
card. Prior to joining Disney in 1998, Ryan held senior strategic planning roles
with several national and international advertising agencies. 

Ryan graduated from Harvard University with a bachelor`s degree in history and
literature. He will start in May and will be based in Seattle at the Starbucks
Support Center. 

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with stores
around the globe, the company is the premier roaster and retailer of specialty
coffee in the world. Through our unwavering commitment to excellence and our
guiding principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.

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Media:
Jim Olson, +1-206-318-7100
press@starbucks.com
or
Investor Relations:
JoAnn DeGrande/Greg Smith, +1-206-318-7118
investorrelations@starbucks.com

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