Business Education Alliance (BEA) Drives To Improve Business Education Outcomes

Fri Apr 5, 2013 4:26pm EDT

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Business Schools to Offer Personalized Matching Service

WILLIAMSBURG, Va.,  April 5, 2013  /PRNewswire-USNewswire/ -- A like-minded
group of business school deans gathered together in  December 2009  to discuss
how best to raise the profile of their schools and to showcase their inherent
strengths. Out of those discussions, the Business Education Alliance (BEA), a
non-profit organization, was born. The organization was formed with the mission
to be the trusted, objective, comprehensive source of data on MBA programs.

BEA Chairman and Dean of William & Mary's  Mason School  of Business,  Larry
Pulley, says, "BEA wants to change the way prospective students choose a
business school.  We focus on the information that matters  -that really gets to
why a person would be a great fit for a school. Ultimately, our goal is to
improve the outcome of business education."

BEA is building a web-based, interactive tool that will allow prospective
students to find the business school that best matches their needs. BestMatch
will provide independent, verifiable data, as well as facilitate business
schools showing their value in unique ways. BestMatch will leverage the latest
technologies and social media to engage the student audience, making the
information relevant and accessible.

Pulley went on to say, "BestMatch will be student-focused. Personalization and
customization will make sure the student's needs are put first and foremost.
Connectivitywill provide the ability to converse directly with schools and
connect students to companies, which may lead to an internship or job."

The Business Education Alliance welcomes new member schools and employers to
join in their mission to effectively leverage collective resources to improve
career outcomes for graduate business students.

To contact BEA, interested schools may email  or
telephone 425-298-5624. You may also visit the BEA website at

General contact:  
Business Education Alliance  

Media contact:Chris Stout

SOURCE  Business Education Alliance (BEA)

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