AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough Video Editing Performance Through Open Standards

Fri Apr 5, 2013 8:00am EDT

* Reuters is not responsible for the content in this press release.

  SUNNYVALE, CA, Apr 05 (Marketwired) -- 
AMD (NYSE: AMD) today announced its collaboration with Adobe Systems
Incorporated to deliver OpenCL(TM) hardware-accelerated video editing for
the first time on the Microsoft Windows platform with the next version of
Adobe(R) Premiere(R) Pro. This collaboration further demonstrates AMD's
commitment to enabling partner ecosystems with cross-platform open
standards, empowering Adobe to amplify the editing experience for
creative professionals everywhere. The combination of expanded support
for open standards and the Adobe Creative Cloud(TM) brings unmatched
access to the most up-to-date and powerful professional post-production
tools anywhere.

    The next version of Adobe Premiere Pro has been optimized to take full
advantage of a wider range of AMD professional- and consumer-class
graphics processing units (GPUs) and accelerated processing units (APUs),
delivering unprecedented real-time editing with formats from DV to HD and
4K Ultra HD at high frame rates. Now Adobe and AMD extend this advanced
OpenCL functionality to creative professionals running the Windows
operating system. The expanded support on Windows and OSX complements the
already popular Mac OSX OpenCL support available on Adobe Premiere Pro. 

    "AMD and Adobe are dedicated to delivering professional- and
consumer-level solutions that support open standards and provide artists
everywhere with the ability to create at the speed of thought," said Neal
Robison, senior director, Software Alliances at AMD. "Through AMD's
strong relationship with Adobe, video editors no longer have to wait for
the rendering of edits, effects and composites -- most everything can now
be achieved at high-quality in real-time." 

    Coupling AMD graphics hardware with the latest Adobe software, video
professionals and prosumers alike will benefit from seamless,
high-quality feedback. The next version of Adobe Premiere Pro with
support for OpenCL harnesses the power of discrete AMD graphics cards and
AMD A-Series APU's to enable real-time edits, application of dozens of
effects, support for the new Lumetri deep-color engine, and multi-stream
and mixed format accelerated workflows with AMD Eyefinity multi-display
technology. 

    From its APUs and notebook graphics cards to professional workstation
cards like the AMD FirePro(TM) W-series, AMD technology works
transparently with Adobe Premiere Pro to provide scalable GPU-accelerated
editing solutions for inspired prosumers and creative professionals
everywhere. The software is accelerated by OpenCL to efficiently harness
the compute power of AMD APU and graphics products and achieve up to 4.3X
faster exports from a source format with effects to a preferred final
destination format for quick and easy distribution and publishing(1). 

    "We're all about creating the best software possible, and at NAB we're
revealing some incredible enhancements to our video editing tools," said
Simon Williams, director of strategic relations at Adobe. "Our customers
require powerful systems that enable them to work quickly and
efficiently. While we already support OpenCL on the Mac, today's
announcement gives creative professionals the opportunity to tap into the
massive compute resources of AMD APUs and GPUs on Windows-based PCs,
broadening the type of accelerated experience they can have with our
upcoming software."

    Video professionals and enthusiasts utilizing the Adobe Creative Cloud
gain a competitive advantage through immediate access to AMD
hardware-accelerated features and functionality with the latest Adobe
video production software. Adobe Creative Cloud offers an end-to-end,
cross-platform tool kit with industry-leading software seamlessly
integrated with all the hardware needed to create, collaborate and stay
connected.

    At NAB, Adobe is previewing the next generation of its professional video
and audio products (NAB Booth SL3910.) Learn more about the next versions
of Adobe's pro video and audio tools at: www.adobe.com/go/nab_reveal.
More information about Adobe's upcoming new video tools will be unveiled
at Adobe MAX, The Creativity Conference, May 4-8 in Los Angeles, Calif.

    Supporting Resources


--  With Adobe Creative Cloud a simple monthly membership gives you the
    complete collection of Adobe creative desktop applications. Along with
    cloud storage, Creative Cloud members automatically get access to new
    tools and product updates as soon as they're released.
--  For more information about AMD and Adobe at NAB Show
--  For more information about AMD Performance
--  For more information about AMD and the new version of Adobe Premiere
    Pro
--  Details about AMD and Adobe
--  For more information about AMD FirePro(TM) Graphics
--  For more information about Adobe
--  For more information about AMD

    

About AMD 

    AMD (NYSE: AMD) is a semiconductor design innovator leading the next era
of vivid digital experiences with its groundbreaking AMD Accelerated
Processing Units (APUs) that power a wide range of computing devices.
AMD's server computing products are focused on driving industry-leading
Cloud computing and virtualization environments. AMD's superior graphics
technologies are found in a variety of solutions ranging from game
consoles, PCs to supercomputers. For more information, visit
http://www.amd.com.

    AMD, the AMD Arrow logo, FirePro and Radeon are trademarks of Advanced
Micro Devices, Inc. Other names are for informational purposes only and
may be trademarks of their respective owners.

    (1) Testing was performed by AMD, test project used the "Three-way Color
Corrector" effect with the NAB 2013 "sneak peek" build of Premiere Pro
Next provided by Adobe, .MP4 video file, 17 seconds, 1920x1080, 24fps
with .WAV audio file, 169 seconds, 1411 kb/s audio bitrate, 41 khz audio
sample rate, export to Device -- Apple TV, iPad, iPhone 4 and newer,
720p, 29.97 max render quality. With OpenCL (GPU acceleration) enabled,
the export took 46.6 seconds. With CPU only, the export took 246.1
seconds. Test system was a desktop PC configured with an AMD A10-6800K
APU with AMD Radeon(TM) HD 8670D Graphics, 8GB DDR3-2133 running Window 8
Professional (x64) build 9200, video driver 12.102.0.0. RID-10

    

Contact:
Kristen Lisa
AMD Public Relations
(512) 602-6020
kristen.lisa@amd.com 

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