Tony Gonzalez And CLEAR MEN SCALP THERAPY Team Up To Show The Men Of NCAA March Madness How To Execute 'The Perfect Play'

Fri Apr 5, 2013 10:01pm EDT

* Reuters is not responsible for the content in this press release.

For best results when printing this announcement, please click on the link
below:

http://pdf.reuters.com/pdfnews/pdfnews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130405:nPnMM87898

College Hoops Player and Pro Football Tight End Teaches Guys How To Be The
Perfect Man This Sports Season and Beyond
ENGLEWOOD CLIFFS, N.J.,  April 5, 2013  /PRNewswire/ -- Former Division I
basketball player and all-pro tight end  Tony Gonzalez  is teaming up with CLEAR
MEN SCALP THERAPY™  to share his tips on executing The Perfect Play during March
Madness this year.

To view the multimedia assets associated with this release, please click: 
http://www.multivu.com/mnr/61089-tony-gonzalez-and-clear-men-scalp-therapy-the-perfect-play-march-madness

(Photo:   http://photos.prnewswire.com/prnh/20130405/MM87898)

From picking a winning bracket to hosting the perfect Final Four party,
Gonzalez, with the help of CLEAR MEN SCALP THERAPY, has you covered. He helped
the  University of California-Berkeley  reach the Sweet Sixteen in the 1997 NCAA
tournament, so he knows what it takes to win on the hardwood.  Plus, with the
Final Four in  Atlanta  this year, where Gonzalez has spent the last four pro
football seasons, he can even help you throw the perfect Southern-inspired
Finals party.  

"The likelihood you pick a perfect bracket are 35 billion to one[4]  , but your
odds for being the Perfect Man are a lot better with CLEAR MEN SCALP THERAPY," 
said Gonzalez.   "We're helping guys execute a Perfect Play on the court, on the
field or even a night on the town - it's about playing with confidence and to me
that means 100% flake-free hair. Looking good means I got game."

Clear suggests other ways to have the perfect Final Four experience:

1The Perfect Bracket – According to 2012 research, men are proven to spend on
average nearly 30 minutes longer on bracket selection than their female March
Madness counterparts.[1] Here is a helpful tip:  when going with an 'underdog
team,' go with teams that have a disadvantage of 10 points. [2]   Gonzalez adds
"Do your research.  If you want the perfect bracket, then you've got to put in
the effort and study up on the teams, their strengths, weaknesses, and key
stats." 2The Perfect Attire – While sweatshirts and college tee-shirts typically
don't qualify as 'going out' apparel, March Madness is clearly the exception. Go
all out or pick one key piece like a pick a cool, flat-brimmed hat that flaunts
your team's logo. Here's an interesting piece of March Madness (fashion) trivia:
did you know that all of the last 8 NCAA basketball championship teams had the
color blue in their uniform?[3] Apparently looking good and playing well go hand
in hand. 3The Perfect Finals Party – When it comes time for the finals, skip the
madness at the bar and invite your fellow fans to watch the game at your place.
Let the Final Four's Atlanta locale serve as party inspiration. Choose Southern
food and drink crowd pleasers like BBQ, mac-and-cheese and sweet tea.

CLEAR MEN SCALP THERAPY knows that the perfect play starts with great looking
hair that is free of dandruff. With nearly 30 million men experiencing dandruff,
one of the most common and annoying scalp issues for men[5], it is time to start
using a solution that really works. CLEAR MEN SCALP THERAPY breaks the
one-size-fits-all mold of dandruff care that leaves hair looking & feeling
great, and has an amazing fragrance men enjoy using every day.

"You can be the perfect man this Final Four with the help of CLEAR MEN SCALP
THERAPY," said  David Rubin, Unilever Vice President Marketing Hair, U.S. "And
with  Tony Gonzalez  coaching you through the Big Dance, from the opening tip to
the final buzzer in  Atlanta, it's easy to do.

CLEAR MEN SCALP THERAPY is a line of daily "2 in 1" shampoo + conditioners and
shampoos designed specifically for men and clinically proven to stop dandruff at
the source for 100% dandruff protection[6]. The entire range is specially
formulated with Bio-Nutrium 10™, a combination of natural ingredients including
ginseng, tea tree and natural mint.

For more information on how to be the Perfect Man:
Visit:  www.Facebook/clearmen

About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods
with strong operations in more than 100 countries and sales in 190. Consumers
buy 170 billion Unilever packs around the world every year, and our products are
used over two billion times a day. In  the United States  and  Canada  the
portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli,
Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock,
Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe
It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum,
Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple,
Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé,
Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or
registered trademarks of the Unilever Group of Companies.  

Our ambition is to double the size of our business, while reducing our overall
environmental impact (including sourcing, consumer use and disposal). We are
also committed to doing what we can to improve health, nutrition and hygiene,
with goals to help more than a billion people take action to improve their
health and well-being, as well as to source all our agricultural raw materials
sustainably by 2020. Supporting our three big goals are more than 50 time-based
targets in the Unilever Sustainable Living Plan.  

Unilever employs more than 13,000 people across  North America  -generating over
 $9 billion  in sales in 2011. For more information visit  www.unileverusa.com 
or  www.unilever.ca.

NCAA, Big Dance, Final Four, March Madness and Sweet Sixteen are trademarks of
the National Collegiate Athletic Association.  

About  Tony Gonzalez:

Football player, actor, author, entrepreneur, health and wellness ambassador and
philanthropist,  Tony Gonzalez  soared into the public eye in 1997 when the
Kansas City Chiefs drafted him in the first round of the NFL Draft. Since then,
he has become one of the most prolific tight ends in NFL history, holding
records for most receptions, yardage, touchdowns, consecutive starts and Pro
Bowl appearances. He is set to return for his 17th season this summer, playing
for the Atlanta Falcons.

Missing only two games in his previous 16 NFL seasons, Gonzalez has been
applauded for his strength and durability. He began his sports career at
Huntington Beach High School, where he was named the Sunset League MVP in
basketball and an All-American tight end and linebacker in football. In 1994,
Gonzalez shared the Orange County Athlete of the Year Award with golfer Tiger
Woods. He went on to attend the  University of California-Berkeley, where he
continued playing both sports, becoming the first  Golden Bear  athlete to
letter in football and basketball since the 1950s.

While playing for the Kansas City Chiefs, Gonzalez had the opportunity to
stretch his muscles off the field, becoming a host for the local television
show, Chiefs Locker Room. Gonzalez effortlessly transitioned between sports and
television, leading to guest appearances on Oprah's Big Give, The Biggest Loser
and Dancing with the Stars, along with scripted roles on Married to the Kellys,
One Tree Hill, Arliss and A.I. Assault.

In 2004, Gonzalez wrote Catch and Connect. In it, he details his childhood
bullying experiences and offers advice for young readers. In 2009, Gonzalez
co-authored The All-Pro Diet: Lose Fat, Build Muscle and Live Like a Champion
with  Mitzi Dulan, the Kansas City Chiefs nutritionist. Combining his passion
for mentoring youths and living a healthy lifestyle, Gonzalez ventured into the
entrepreneurial world, developing smartphone and iPad apps. Working alongside
Jolly Blast Productions, an integrated media and entertainment company, Gonzalez
created Jolly Blast, a multi-media program that celebrates and advocates sports
for children in an educational format. Using his personal training skills,
Gonzalez plays the role of fitness coach in FitStar:  Tony Gonzalez, an
interactive and adaptive video based app designed to guide users along their
individual fitness journeys.

Gonzalez continues to use his celebrity for charitable causes and often joins
forces with fellow NFL players to shine a light on giving back. Philanthropic
endeavors include a partnership with the Boys and Girls Clubs and the Kidney
Foundation, along with Shadow Buddies, an organization that provides emotional
support through education regarding illness, disability or medical treatments.
The Sporting News named Gonzalez the #1 NFL Good Guy in 2004. Additionally, he
won a Presidential Volunteer Award for his work on the Books and Buddies
project, which sought to promote understanding between teenagers and seniors. In
2006, Gonzalez was inducted into the National Hall of Fame for the Boys and
Girls Club.

In 2007, Gonzalez married October Russell. Together, they have a daughter named
Malia and a son named River. Tony has an older son, Nikko, from a previous
relationship. In 2009, Gonzalez and Russell posed nude for PETA, proclaiming,
"We'd rather go naked than wear fur."

Gonzalez's rigorous athletic training and conditioning has led to several
distinguished accolades specifically for his physical appearance. These include:
Men's Fitness Magazine's Top 25 Most Fittest Men in America; ESPN's World's 20
Most Sexiest Athletes; Shape Magazine's 15 Sexiest Men of the NFL; People en
Espanol's Top 20 Most Eligible Bachelors.

 [1] March Madness Myths and Facts,  March 14, 2012, from  http://www.maxim.com/other-sports/march-madness-myths-and-facts                                                                            
 [2] Roosevelt, T.K.  The Interesting Stats and Facts Behind March Madness Bracketology, March 14, 2012, from  http://www.rsvlts.com/2012/03/14/2012-march-madness-infographic/                       
 [3] Rovell, D.  A Statistical Breakdown Of March Madness, March 15, 2012, from  http://articles.businessinsider.com/2012-03-15/sports/31195563_1_tournament-site-ncaa-tournament-tv-tournament-game  
 [4] Gassko, D.  March Madness: The Perfect Bracket. Retrieved February 26, 2013, from  http://www.bookofodds.com/Daily-Life-Activities/Sports/Articles/A0151-March-Madness-The-Perfect-Bracket       
 [5] US Personal Care Usage Pane (questionnaire data); Men aged 13+; Average weekly use during 12 m/e June 2009                                                                                       
 [6] No visible flakes with regular use                                                                                                                                                               


SOURCE  Unilever


Christine Cea, Unilever, 201-894-2596, Christine.Cea@unilever.com, or Janna
Porrevecchio, Weber Shandwick, 312-988-2125, jporrevecchio@webershandwick.com

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.