HP Leads Workstation Industry With Solutions for Creative Professionals

Sun Apr 7, 2013 12:35pm EDT

* Reuters is not responsible for the content in this press release.

  LAS VEGAS, NV, Apr 07 (Marketwired) -- 
This week at the National Association of Broadcasters (NAB) Show, HP
(NYSE: HPQ) is demonstrating its leadership and market expansion in the
media and entertainment industry with solutions that drive innovation and
performance for some of the world's most demanding customers. 

    HP Workstations deliver top performance to creative professionals in
deadline-driven segments of media and entertainment doing everything from
creating visual effects for the next epic blockbuster film, to the
Oscar-winning editor who works from his basement.

    "Our customers are continually pushing the limits of their creativity and
requiring consistent technology performance improvements from one project
to the next," said Jeff Wood, vice president, Worldwide Product
Management, Commercial Solutions Business Unit, HP. "As the workstation
industry leader,(1) HP continues to look for innovative partners, new
solutions and demanding customers that drive results for the creative

    Today's announcement that HP is working with Fusion-io to integrate the
Fusion ioFX memory tier into the award-winning line of HP Z Workstations
is the latest example of HP's commitment to developing innovative
solutions and performance improvements specifically for the media and
entertainment segment. 

    "I consider HP one of the best engineering companies in the world, so I'm
thrilled to see HP and Fusion-io working together to advance workstation
computing architectures," said Steve Wozniak, chief scientist, Fusion-io.
"The Fusion ioFX brings the intelligence of the Fusion-io approach to
HP's incredible workstations, adding even more powerful application
performance to the precision engineering HP is known for around the

    HP recently expanded its reach in media and entertainment by
collaborating with industry-leading reseller ALT Systems to develop two
high-performance game development packages -- the ALT Systems Game
Developer Edition for Autodesk Users and the ALT Systems Game Developer
Edition for Unreal Engine Users.

    "As a systems integrator serving the media and entertainment industry for
over 18 years, we have profound understanding and extensive experience
supporting the technology needs of professionals working on high-end
visual and immersive experiences for end users," said Jon Guess,
president, ALT Systems. "We are a long-time, authorized Autodesk and HP
integrator. This collaboration is a natural evolution for us to leverage
our experience with these leading technology companies to support game
developers and artists."

    As one of HP's most demanding customers, DreamWorks Animation pushes the
boundaries of digital animation. To create everything from exotic lush
landscapes to terrifying prehistoric creatures, DreamWorks used HP Z
Workstations to develop its latest blockbuster, The Croods.

    "Cutting-edge digital manufacturing requires a huge amount of compute
power and orchestrated collaboration across our studios," said Derek
Chan, head of Technology Global Operations, DreamWorks Animation. "HP
ensures that our filmmakers have the technical resources they require to
bring their creative vision to life and deliver amazing films to our

    The first and only workstation provider to integrate the RED Camera
workflow into a desktop, HP worked with leading resellers to offer
professionals who handle RED Camera footage a custom RED Edition Z820
Workstation that maximizes post-production workflow. 

    "A big part of our focus at RED is ensuring that those shooting our
cameras have a smooth and logical workflow for all stages of post
production," said Ted Schilowitz, RED's first employee. "This HP/Red
Rocket/Adobe configuration with our built-in RED SSD readers is super
powerful and perfectly suited for RED work on jobs from commercials and
music videos all the way up to the biggest movies in the world."

    Additional information about HP Workstations is available at NAB in booth
SL 9605 and at www.hp.com/zworkstations.

    About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at http://www.hp.com.

    (1) Industry research firm IDC reported in the 4Q 2012 Workstation
Tracker that HP remains the leader in workstation market share with an
all-time high of 49.5 percent of the worldwide desktop market share.

    Copyright 2013 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. HP shall not be
liable for technical or editorial errors or omissions contained herein.


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