Adobe Named the Leader in Web Content Management for Digital Experience by Independent Research Firm

Mon Apr 8, 2013 12:13pm EDT

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Adobe Recognized for Breadth of Functionality, Market Momentum and Resources
SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe CQ, part of
Adobe Experience Manager within Adobe Marketing Cloud, was recognized as the
Leader in "The Forrester Wave: Web Content Management For Digital Customer
Experience, Q2 2013" report by Forrester Research, Inc. Adobe was among the
select companies Forrester invited to participate in the independent report,
which evaluated 10 Web content management (WCM) products across 100
comprehensive criteria such as vendors` current offering, strategy and market
presence. 

"Adobe provides a solid set of tools to enable business users to manage
experiences," stated the recently published report. "Adobe has made progress
integrating the CQ5 WCM product with its other products, particularly analytics,
testing, and optimization. The strength of Adobe`s platform and the company`s
resources make it the vendor to beat in the DX (Digital Experience) space." 

Adobe`s position as the Leader in the WCM evaluation was also attributed to its
"strong support for content authoring and editing and an intuitive and
well-designed UI." The report added, "Adobe is sharpening its focus on digital
marketers" and "has leveraged acquisitions such as Day Software`s CQ WCM
platform and Omniture`s analytics to establish a DX management portfolio that
appeals to marketers, developers, and implementation partners." 

"The Web experience management market is dynamic and growing, underscored by
Forrester`s latest industry report," said Aseem Chandra, vice president, Adobe
Experience Manager and Target business, Adobe. "We believe recognition by
Forrester as the Leader further validates our strong position with Adobe
Experience Manager as the best solution to help organizations deliver compelling
online experiences across Web, mobile and social for building brand and driving
revenue." 

Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe
Experience Manager delivers capabilities for Web content management, digital
asset management and media publishing across digital channels. The solution
provides marketers with touch-enabled applications that can be deployed in the
Cloud or on premise, helping organizations build engaging commerce experiences
and brand loyalty. Recent customer wins include Bombardier Recreational
Products, Citrix, Fairfax Media, Kellogg Company, Pearson, and Williams-Sonoma. 

A complimentary copy of "The Forrester Wave: Web Content Management For Digital
Customer Experience, Q2 2013" report is available here. 

About Adobe Marketing Cloud

Now there`s a place that puts everything digital marketers need in one spot.
It`s called Adobe Marketing Cloud. It includes a complete set of analytics,
social, advertising, targeting and Web experience management solutions and a
social-enabled UI that brings together everything marketers need to know about
their campaigns. So marketers can get from data to insights to action, faster
and smarter than ever. Visit www.marketing.adobe.com to learn more. 

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com. 

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo
are either registered trademarks or trademarks of Adobe Systems Incorporated in
the United States and/or other countries. All other trademarks are the property
of their respective owners.

Adobe Systems Incorporated
John Cristofano, 408-536-4135
jcristof@adobe.com
or
Edelman
Larry Lettieri, 650-762-2860
larry.lettieri@edelman.com

Copyright Business Wire 2013

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