Blackhawk Network Holdings, Inc. Announces Estimated Price Range for Initial Public Offering

Mon Apr 8, 2013 7:00am EDT

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PLEASANTON, Calif.,  April 8, 2013  /PRNewswire/ -- Blackhawk Network Holdings,
Inc., a majority-owned subsidiary of Safeway Inc. (NYSE: SWY), today announced
that it is filing an amended registration statement with the Securities and
Exchange Commission in connection with an initial public offering, or IPO, of
10,000,000 shares of Blackhawk's Class A common stock (with an additional
1,500,000 shares subject to the underwriters' option to purchase additional
shares) at an estimated offering price of  $20 to $22  per share.  The IPO will
consist solely of shares to be offered by existing stockholders, including
Safeway Inc.

Goldman, Sachs & Co., BofA Merrill Lynch, Citigroup and Deutsche Bank Securities
will serve as joint-bookrunning managers, with   Goldman, Sachs & Co. serving as
the global coordinator for the proposed offering.  Barclays, BMO Capital
Markets, Credit Suisse,  Piper Jaffray,  Raymond James  and Wells Fargo
Securities will serve as co-managers for the proposed offering.  The offering
will be made only by means of a prospectus.   

A copy of the preliminary prospectus may be obtained from Goldman, Sachs & Co.,
Attention: Prospectus Department, 200 West Street,  New York, NY  10282, by
telephone at: (866) 471-2526, or by email to:;
BofA Merrill Lynch, Attention: Prospectus Department, 222 Broadway,  New York,
NY  10038, by email to:; Citigroup, c/o
Broadridge Financial Solutions, 1155 Long Island Avenue,  Edgewood, NY  11717,
by telephone at: (800) 831-9146 ; Deutsche Bank Securities Inc., Attention:
Prospectus Group, 60 Wall Street,  New York, NY  10005, by telephone at: (800)
503-4611, or by email to:

A registration statement relating to these securities has been filed with the
Securities and Exchange Commission but has not yet become effective.  These
securities may not be sold, nor may offers to buy be accepted, prior to the time
the registration statement becomes effective.  This press release shall not
constitute an offer to sell or a solicitation of an offer to buy any securities,
nor shall there be any sale of these securities in any jurisdiction in which
such offer, solicitation or sale would be unlawful prior to registration or
qualification under the securities laws of such jurisdiction.  

Blackhawk  is a leading prepaid payment network utilizing proprietary technology
to offer a broad range of gift cards, other prepaid products and payment
services in  the United States  and 18 other countries.

SOURCE  Blackhawk Network Holdings, Inc.

Media: Teri Llach, 925-738-7290,, or Investors: Patrick
Cronin, 925-226-9939,

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