HP Launches New Class of Server for Social, Mobile, Cloud and Big Data

Mon Apr 8, 2013 11:15am EDT

* Reuters is not responsible for the content in this press release.

  PALO ALTO, CA, Apr 08 (Marketwired) -- 
HP (NYSE: HPQ) today unveiled the world's first commercially available HP
Moonshot system, delivering compelling new infrastructure economics by
using up to 89 percent less energy, 80 percent less space and costing 77
percent less, compared to traditional servers.(1)

    Today's mega data centers are nearing a breaking point where further
growth is restricted due to the current economics of traditional
infrastructure. HP Moonshot servers are a first step organizations can
take to address these constraints. 

    "With nearly 10 billion devices connected to the internet and predictions
for exponential growth, we've reached a point where the space, power and
cost demands of traditional technology are no longer sustainable," said
Meg Whitman, president and chief executive officer, HP. "HP Moonshot
marks the beginning of a new style of IT that will change the
infrastructure economics and lay the foundation for the next 20 billion

    HP innovation delivers less energy use, less space, less cost
 HP has
been the leader in defining next-generation computing platforms for
decades. More than 20 years ago, HP introduced the first successful
commercial UNIX server, the HP 9000 Series 840, as well as the first x86
server, the HP SystemPro. More than a decade later, HP was granted one of
the first patents for blade server architectures. The company has
remained the x86 server market leader for the last 16 years.(2)

    HP has continued to push the boundaries of technology and innovation by
ushering in a paradigm shift that paved the way for the first "software
defined" server that enables enterprises to optimize their servers based
on specific workload needs. Built from HP's industry-leading server
intellectual property (IP) and 10 years of extensive research from HP
Labs, the company's central research arm, HP Moonshot delivers a
significant improvement in energy, space, cost and simplicity. 

    Designed for the data center, built for the planet
 The new HP Moonshot
system is the second-generation server from HP's Project Moonshot. This
new class of server is engineered to address the IT challenges created by
social, cloud, mobile and big data. HP Moonshot servers are built from
chips more commonly found in smartphones and tablets, which allow the
servers to deliver reduced energy use and a high-density footprint, all
at a significantly lower cost. 

    The HP Moonshot system consists of the HP Moonshot 1500 enclosure and
application-optimized HP ProLiant Moonshot servers. These servers will
offer processors from multiple HP partners, each targeting a specific

    With support for up to 1,800 servers per rack, HP Moonshot servers occupy
one-eighth of the space required by traditional servers. This offers a
compelling solution to the problem of physical data center space.(3) Each
chassis shares traditional components including the fabric, HP Integrated
Lights-Out (iLo) management, power supply and cooling fans. These shared
components reduce complexity as well as add to the reduction in energy
use and space. 

    The first HP ProLiant Moonshot server is available with the Intel(R) Atom
S1200 processor and supports web-hosting workloads. HP Moonshot 1500, a
4.3u server enclosure, is fully equipped with 45 Intel-based servers, one
network switch and supporting components.

    A growing ecosystem of industry leading technology partners 
 HP also
announced a comprehensive roadmap of workload-optimized HP ProLiant
Moonshot servers incorporating processors from a broad ecosystem of HP
partners including AMD, AppliedMicro, Calxeda, Intel and Texas
Instruments Incorporated. 

    Scheduled to be released in the second half of 2013, the new HP ProLiant
Moonshot servers will support emerging web, cloud and massive scale
environments, as well as analytics and telecommunications. Future servers
will be delivered for big data, high-performance computing, gaming,
financial services, genomics, facial recognition, video analysis and
other applications. 

    "Faced with constraints for energy efficiency and analytic compute
capacity to support world-leading geosciences research, we absolutely
require technological innovations from leading companies like HP," said
Chris Hill, principal research engineer, Massachusetts Institute of
Technology (MIT), and co-chair, Research and Education Subcommittee,
Massachusetts Green High Performance Computing. "Innovations such as HP
Moonshot are providing us with confidence that infrastructure can
continue to scale out to support fundamentally insatiable requirements --
all with less energy, a smaller footprint, increased integration and
lower cost.

    HP Information Technology has implemented HP Moonshot servers to support
the hp.com environment, which receives approximately 3 million visits per

    "Testing results show that with Moonshot servers we can expect to run
hp.com, with the energy equivalency of a dozen 60-watt light bulbs, which
is a game changer," said John Hinshaw, executive vice president,
Technology and Operations, HP. "We also plan to deploy Moonshot for
additional applications to lead the next wave of transformation in the
data center."

    Concierge services for the new era of extreme scale computing 
 HP also
introduced an enhanced partner program and new services that will
accelerate the pace of innovation in this new class of server. These

--  HP Pathfinder Innovation Ecosystem - includes nearly 25 silicon
    vendors, operating system developers and independent software vendors
    (ISVs) dedicated to the rapid development of new servers to support
    varied workloads.
--  HP Moonshot Concierge Services - includes the HP Discovery Labs and HP
    Technology Services support and consulting solutions for platform
    migration and energy efficiency.


Additional information about HP Moonshot is available at

    Pricing and availability
 The HP Moonshot system is immediately available
in the United States and Canada and will be available in Europe, Asia and
Latin America beginning next month. 

    Pricing begins at $61,875 for the enclosure, 45 HP ProLiant Moonshot
servers and an integrated switch.(4) 

    Clients can customize their HP Moonshot system acquisition with flexible
financing and asset management solutions from HP Financial Services. 

    HP's premier America's client event, HP Discover takes place June 11-13
in Las Vegas.

    About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at http://www.hp.com.

    (1) According to internal HP engineering that compares HP Moonshot
servers with traditional x86 server technology. 
 (2) "IDC WW Q412
Worldwide Quarterly Server Tracker," March 18, 2013. 
 (3) Based on
internal HP Lab research and comparative analyses. 
 (4) Estimated U.S.
street prices. Actual prices may vary.

    Intel is a trademark of Intel Corporation in the U.S. and other countries.

    This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize
or such assumptions prove incorrect, the results of HP and its
consolidated subsidiaries could differ materially from those expressed or
implied by such forward-looking statements and assumptions. All
statements other than statements of historical fact are statements that
could be deemed forward-looking statements, including but not limited to
statements of the plans, strategies and objectives of management for
future operations; any statements concerning expected development,
performance, market share or competitive performance relating to products
and services; any statements regarding anticipated operational and
financial results; any statements of expectation or belief; and any
statements of assumptions underlying any of the foregoing. Risks,
uncertainties and assumptions include macroeconomic and geopolitical
trends and events; the competitive pressures faced by HP's businesses;
the development and transition of new products and services and the
enhancement of existing products and services to meet customer needs and
respond to emerging technological trends; the execution and performance
of contracts by HP and its customers, suppliers and partners; the
protection of HP's intellectual property assets, including intellectual
property licensed from third parties; integration and other risks
associated with business combination and investment transactions; the
hiring and retention of key employees; assumptions related to pension and
other post-retirement costs and retirement programs; the execution,
timing and results of restructuring plans, including estimates and
assumptions related to the cost and the anticipated benefits of
implementing those plans; the resolution of pending investigations,
claims and disputes; and other risks that are described in HP's filings
with the Securities and Exchange Commission, including HP's Annual Report
on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no
obligation and does not intend to update these forward-looking statements.

    Copyright 2013 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. HP shall not be
liable for technical or editorial errors or omissions contained herein.


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