Pernod Ricard USA To Appoint Major Brands as its Exclusive Distributor in Missouri
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http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130409:nBw096664a NEW YORK--(Business Wire)-- Pernod Ricard USA today announced plans to appoint Major Brands, Inc. as the exclusive distributor of its full line of spirits and wine brands in Missouri, effective May 1, 2013. Bryan Fry, President and Chief Executive Officer, Pernod Ricard USA, said Major Brands was chosen based on its local market expertise, as well as its planning and execution skills. "We are very pleased to be able to achieve our goal to consolidate the distribution of our premium portfolio into one wholesaler in Missouri, as this move will further strengthen our powerful Route to Market in that state," Fry said. Martin Crane, Senior Vice President, Spirits Sales, Pernod Ricard USA, said the company "very much looks forward to this collaboration since we know that the Major Brands team - led by Barry O`Neil - will build upon their impressive track record of outstanding service and brand stewardship. We expect great things and are confident that, together, we can achieve strong growth for our leading brands." "Today's announcement reaffirms the strength of the longstanding partnership between Pernod and Major Brands," said Major Brands Chairman and CEO, Susan McCollum. "It reflects Pernod's continued confidence in our company's unique ability to deliver outstanding results in the Missouri marketplace." Previously, Pernod Ricard USA`s brands were distributed in Missouri by Glazer`s and Major Brands. Glazer`s will continue to distribute Pernod Ricard`s products in Arkansas and Kansas. Earlier this year, Pernod Ricard USA asked a Federal Court in Missouri to declare that its terminations of Major Brands and Glazer`s as distributors of portions of Pernod Ricard`s portfolio in Missouri did not violate state law. That litigation is still pending. About Pernod Ricard USA Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI). The company`s leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth Gin, Seagram`s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avión Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org. Pernod Ricard USA Jack Shea, 212-372-5317 firstname.lastname@example.org Copyright Business Wire 2013
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