Pernod Ricard USA To Appoint Major Brands as its Exclusive Distributor in Missouri

Tue Apr 9, 2013 4:00pm EDT

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130409:nBw096664a

NEW YORK--(Business Wire)--
Pernod Ricard USA today announced plans to appoint Major Brands, Inc. as the
exclusive distributor of its full line of spirits and wine brands in Missouri,
effective May 1, 2013. 

Bryan Fry, President and Chief Executive Officer, Pernod Ricard USA, said Major
Brands was chosen based on its local market expertise, as well as its planning
and execution skills. "We are very pleased to be able to achieve our goal to
consolidate the distribution of our premium portfolio into one wholesaler in
Missouri, as this move will further strengthen our powerful Route to Market in
that state," Fry said. 

Martin Crane, Senior Vice President, Spirits Sales, Pernod Ricard USA, said the
company "very much looks forward to this collaboration since we know that the
Major Brands team - led by Barry O`Neil - will build upon their impressive track
record of outstanding service and brand stewardship. We expect great things and
are confident that, together, we can achieve strong growth for our leading
brands." 

"Today's announcement reaffirms the strength of the longstanding partnership
between Pernod and Major Brands," said Major Brands Chairman and CEO, Susan
McCollum. "It reflects Pernod's continued confidence in our company's unique
ability to deliver outstanding results in the Missouri marketplace." 

Previously, Pernod Ricard USA`s brands were distributed in Missouri by Glazer`s
and Major Brands. Glazer`s will continue to distribute Pernod Ricard`s products
in Arkansas and Kansas. 

Earlier this year, Pernod Ricard USA asked a Federal Court in Missouri to
declare that its terminations of Major Brands and Glazer`s as distributors of
portions of Pernod Ricard`s portfolio in Missouri did not violate state law.
That litigation is still pending. 

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI). 

The company`s leading spirits and wines include such prestigious brands as
Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch
Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth
Gin, Seagram`s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod,
Ricard and Avión Tequila (through a joint venture with Tequila Avión); such
superior wines as Jacob's Creek and Brancott Estate; and such exquisite
champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne
and Mumm Napa sparkling wines. 

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees
across the country. Pernod Ricard USA urges all adults to consume its products
responsibly and has an active campaign to promote responsible drinking. For more
information on this, please visit: www.acceptresponsibility.org.

Pernod Ricard USA
Jack Shea, 212-372-5317
jack.shea@pernod-ricard.com



Copyright Business Wire 2013

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.