New test expands the baby-making window by identifying 4 best days to get
pregnant - 2 more than any other ovulation testi
When it comes to baby-making, most couples focus on the fun part of how but
overlook the important piece of when. According to a global Clearblue studyii,
84 percent of American women surveyed understand what ovulation is, but more
than a third of those women are not confident that they know exactly when they
ovulate. In fact, one out of two couples trying to conceive may be having sex at
the wrong time of the woman`s menstrual cycleiii, missing her fertile days
completely! Now, with the launch of the Clearblue Advanced Digital Ovulation
Test, women can have a better understanding of their fertility window, giving
them greater control to remove the stress and add the fun back into the
baby-making process. It is the only ovulation test that can identifyi a woman`s
four best days to get pregnant, two more days than any other test on the
Melissa Rycroft partners with Clearblue to launch the new Advanced Digital
Ovulation Test. (Photo: Business Wire)
"Many women don`t realize that there is only a small window of time when they
are able to conceive each month. The result is a lot of frustration and grief
when they don`t get the positive news they want each time they take a pregnancy
test, and this can put stress on any couple, " says Dr. Donnica Moore, women`s
health expert. "By tracking two hormones instead of just one, the new Clearblue
Advanced Digital Ovulation Test typically identifies two more days that help
maximize women`s chances of conception. For any women actively trying to get
pregnant or even thinking about becoming pregnant soon, this is a tool that can
help them understand their bodies better, play a more active role in their
pregnancy journeys and get pregnant faster."
While a simple urine test, the new Clearblue Advanced Digital Ovulation Test is
the only one to detect the rise in estrogen a few days before ovulation to
identify additional days of `High Fertility` that no other ovulation test can.
On these days, women will see a flashing `smiley face` displayed. Then, like
other tests, it also detects the surge in luteinizing hormone (LH) 24-36 hours
before ovulation to identify the two days of `Peak Fertility`, noted by a static
`smiley face` on the display. In fact, both Clearblue Advanced Digital Ovulation
Test and the Clearblue Digital Ovulation Test that can adapt to a woman`s
personal hormone profile every time she uses it with its unique, smart algorithm
so she won`t miss her four best fertile days. The clear digital results are easy
to read, simplifying the process even more.
Melissa Rycroft, reality television personality and mom to a two-year-old
daughter, thinks every woman needs to know about pregnancy tools like the
Clearblue Advanced Digital Ovulation Test.
"Getting pregnant is an emotional roller coaster for any woman. Knowing when you
ovulate reduces some of the guesswork so you can focus more on the fun parts of
baby-making and, hopefully, get pregnant sooner," she says. "My husband and I
talk about expanding our family in the coming year, and you better believe I`ll
be using the Clearblue Advanced Digital Ovulation Test. Every woman should take
advantage of tools and knowledge that empowers them to take an active, informed
role in planning their families."
The new Clearblue Digital Advanced Ovulation Test is available in packs of 10
test sticks (one month`s supply) and 20 test sticks (two month`s supply) to
provide the woman with enough to detect her four best days to get pregnant each
cycle. A test should be done once a day, using the first urine after her longest
sleep, starting from between day 5 and day 20 of a woman`s cycle, depending on
her cycle length - to ensure she doesn`t miss her four best days to get pregnant
naturally. To determine cycle length, count day one of as the first day of full
menstrual flow and number the days until the day before the start of the next
The new Clearblue Digital Advanced Ovulation Test is available at most major
retailers. For further information on Clearblue, please visit
www.clearblueeasy.com or www.Facebook.com/Clearblue.
Clearblue is the world`s leading brand in home pregnancy and fertility testing.
The Clearblue product range is built on a strong foundation of peer-reviewed
science and consumer understanding. Clearblue products are also trusted and
recommended by doctors, many of whom recognize that Clearblue is supported by 25
years of expertise, quality, and innovation in consumer diagnostics. Clearblue
offers a complete line of products to help a woman better understand her body`s
ovulation cycle and identify peak fertility days to maximize her chances of
getting pregnant. The Clearblue family of products includes the Clearblue
Fertility Monitor, Clearblue Digital Ovulation Test, Clearblue Ovulation Test,
Clearblue Easy Ovulation Combination Pack, Clearblue Digital Pregnancy Test, and
Clearblue PLUS Pregnancy Test. For more information visit www.clearblueeasy.com.
About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B,
Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze,
Ambi Pur, SK-II, and Vicks. The P&G community includes operations in about 80
countries worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
i In a study of 87 women, four or more fertile days were identified in 80
percent of cycles using actual cycle length.
ii Clearblue Ovulation and Fertility U&A 2012 (Ipsos)
iii Johnson SR, Foster L and Ellis J. Women`s knowledge regarding ovulation and
most likely time of conception. Human Reproduction (2011) 26: i236
Photos/Multimedia Gallery Available:
Andy Sullivan, 513-622-5299
MSL New York
Sarah List, 646-500-7946
Copyright Business Wire 2013