Procter & Gamble Gives Back to Miami with Help from Hispanicize 2013 Conference Attendees

Tue Apr 9, 2013 10:15am EDT

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130409:nBw096133a

P&G commits to deliver $200,000 in product to Miami-based Latino organizations
CINCINNATI--(Business Wire)--
As part of its presenting sponsorship of Hispanicize 2013, the annual
Miami-based Latino trends event, Procter & Gamble (NYSE: PG), the world's
largest consumer packaged goods company, today announced it will donate more
than $200,000 in P&G product to two Miami Hispanic charities, La Liga Contra el
Cáncer and the League of United Latin American Citizens (LULAC)- Miami. The
product donations will be used to provide needed goods and support to
Miami-based residents served by the two organizations. 

Now in its fourth year, Hispanicize 2013 is the largest annual event for Latino
trendsetters and newsmakers in social media, journalism, advertising, PR, film,
music and innovation. In addition to offering conference attendees the
opportunity to experience the effects of some of P&G`s most adored brands and
products, including Pantene, COVERGIRL, Crest and Tide, those visiting the P&G
Everyday Lounge will be able to cast their vote to determine how P&G distributes
$200,000 worth of P&G products between La Liga Contra el Cáncer and LULAC-
Miami. The product donation is the latest show of support in P&G's longstanding
relationship with both organizations. 

"While we`re here in Miami to engage hundreds of Hispanic bloggers and
trendsetters at this important event, we want to ensure our presence helps
deliver a meaningful impact in the everyday lives of Miami`s vibrant Hispanic
community," said Karen Schlosser, Associate Marketing Director for North America
Brand Operations. "Throughout our 175-year history, one constant has been our
belief that behind every P&G product innovation is a single focus - to make life
better. Whether it`s helping a baby get a good night`s sleep or taking the
drudgery out of laundry, our goal is to touch and improve the lives of our
consumers. That`s why by working with Hispanicize attendees to determine how we
allocate our product donations, we can continue to fulfill our mission, improve
the lives of thousands of Miami families and help make their everyday a little
more extraordinary." 

La Liga Contra el Cáncer is a non-profit organization comprised of over 350
Florida physicians who volunteer their services to provide low to no-cost
treatments and services to cancer patients - primarily Hispanics - with no
financial resources or health insurance. Since it opened its doors more than 35
years ago, La Liga has provided nearly 50,000 uninsured men, women and children
with world-class medical treatments and support services. P&G has been one of La
Liga`s key partners, contributing more than $4 million to the organization
throughout its 20 year partnership. 

The League of United Latin American Citizens (LULAC) is the nation`s largest and
oldest civil rights volunteer-based organization that empowers Hispanic
Americans and builds strong Latino communities. Headquartered in Washington, DC,
with 900 councils around the United States and Puerto Rico, LULAC`s programs,
services and advocacy address the most important issues for Latinos, meeting
critical needs of today and the future. LULAC conducts several Miami-based
initiatives, including promoting education among Hispanics and projects where
they collaborate with civic and armed forces organizations to conduct need-based
drives for the community. 

In addition to its long-standing partnerships with La Liga Contra el Cáncer and
LULAC, P&G supports a number of national, regional and local organizations that
benefit the Hispanic community, including the Hispanic Dental Association
Foundation, Hispanic Scholarship Fund (HSF), National Society of Hispanic MBAs
(NSHMBA), Society of Hispanic Professional Engineers (SHPE) and U.S. Hispanic
Chamber of Commerce (USHCC), among others. 

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.

Citizen Relations
Sheila Ilundain, 917-873-6312
Sheila.ilundain@citizenrelations.com
or
Procter & Gamble
Ivanette Bonilla, 513-983-5809
Bonilla.i@pg.com

Copyright Business Wire 2013

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.