Acxiom and Facebook Improve Online Advertising Experience with Partner Categories

Wed Apr 10, 2013 11:10am EDT

* Reuters is not responsible for the content in this press release.

Acxiom`s interest and behavior data help ads be more relevant to actual consumer
LITTLE ROCK, Ark.--(Business Wire)--
Acxiom (Nasdaq: ACXM), an enterprise data, analytics, and software-as-a-service
company, and Facebook, today launched partner categories, enabling advertisers
on Facebook to select specific audiences based on Acxiom`s interest and
behavioral data. By leveraging insights beyond social personas, partner
categories allow marketing to perform better, agencies to deliver more value,
and advertising to be more relevant to the actual needs of consumers, all in
full compliance with privacy best practices. 

Partner categories help Facebook`s advertisers to better connect with people
more inclined to buy certain products or services. For example, a car dealership
could select an audience on Facebook who is in-market or has an affinity towards
a certain car brand using Audience Propensities, Acxiom's portfolio of
statistically-validated propensity models. The result is media more
scientifically selected and a greater level of success in reaching intended

Additionally, partner categories extend Acxiom`s cross-channel partnerships
between advertisers and publishers. It lets advertisers select their intended
audience once, then effectively reach and measure that audience across social,
digital, mobile, television, print and email. Privacy best practices are central
to this capability: personally identifiable information is anonymized and never
shared between the advertiser and publisher. 

"Partnering with Acxiom gives marketers a more accurate and effective way to
reach the right groups of real people, which makes for a better ads experience
on our platform," said Yvette Lui, Director of Global Marketing Solutions,
Global Data & Audience Partnerships at Facebook. "Targeting features like
partner categories and custom audiences help make the ads people see on Facebook
more relevant to their interests." 

"Partner categories and custom audiences help make the ads people see on
Facebook more relevant to their interests," said Dana Hayes Jr., Acxiom`s Global
VP of Partner Development. "Acxiom data, responsibly used in connection with
Facebook`s extensive network, creates more effective marketing practices and
compelling consumer experiences." 

Click here for more information about how partner categories can improve online
advertising relevancy and performance. 

Acxiom is a registered trademark of Acxiom Corporation.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that
uniquely fuses trust, experience and scale to fuel data-driven results. For over
40 years, Acxiom has been an innovator in harnessing the most important sources
and uses of data to strengthen connections between people, businesses and their
partners. Utilizing a channel and media neutral approach, we leverage
cutting-edge, data-oriented products and services to maximize customer value.
Every week, Acxiom powers more than a trillion transactions that enable better
living for people and better results for our 7,000+ global clients. For more
information about Acxiom, visit 

Acxiom is a registered trademark of Acxiom Corporation.

Acxiom Corporate Communications
Ines Gutzmer, 404-434-0237

Copyright Business Wire 2013