Adobe Transforms MAX Into the Creativity Conference

Wed Apr 10, 2013 9:01am EDT

* Reuters is not responsible for the content in this press release.

New Focus for Event Explores the Ideas, Inspirations and Technologies that Push
the Boundaries of Creative Thinking
SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced featured luminary and
breakout sessions at Adobe MAX, The Creative Conference, taking place May 4-8,
2013 at the Los Angeles Convention Center and Nokia Theatre. The four-day event
includes a packed lineup of keynotes, luminary sessions, training workshops and
sneaks presented by the best in the industry, including graphic designer and
illustrator Paula Scher, multimedia artist Phil Hansen, designer and writer Rob
Legato, photographer Erik Johansson and EA chief creative officer Richard

MAX will convene more than 5,000 industry leaders to exchange ideas, get
inspired and explore how creativity is changing the world. The conference will
feature highly anticipated MAX keynotes hosted by Adobe`s senior vice president
and general manager of Digital Media, David Wadhwani that will explore the
dramatically changing creative process and major advancements in technology.
Adobe is expected to unveil a milestone update to Adobe Creative Cloud at the
event. Each full conference pass includes a one year Adobe Creative Cloud

Luminary Sessions

Luminary sessions will expose attendees to new ways of thinking about creative
projects and some of most innovative, boundary-pushing, experimental work out
there. Highlighted luminary sessions include:

* Jessica Walsh (design): The Importance of Play in Innovation
* Greg Gorman (photography): Celebrity Portraiture: Behind the Scenes with Greg
* Jeffrey Zeldman (Web): Ten Commandments of Modern Web Design
* karlssonwilker (design): Creativity, Technology, and karlssonwilker
* Jacob Rosenberg (video): Dust to Lightening: The Unique Storytelling of
Bandito Brothers
* Scott Belsky (Web): Behance: Connecting the Creative World

Redesigning the MAX Identity

In reimagining every aspect of Adobe MAX, the company challenged designers to
rethink the MAX brand and design a new logo that embodied the new creative
spirit of MAX. Top design firms and studios, including Sagmeister and Walsh,
karlssonwilker, and Vasava applied their unique vision to the challenge. Design
enthusiasts were invited to watch the creative process in action as Jessica
Walsh of Sagmeister and Walsh hosted a live 24-hour redesign session featuring a
single design material. The redesigned logos can be viewed here. 

Breakout Sessions & Labs

Industry leaders and Adobe experts will host more than 300 breakout training
sessions and labs, providing attendees with the opportunity to gain the
knowledge needed to stay competitive and the inspiration to create their best
work via five MAX tracks:

* Design & Creativity - Get unlimited inspiration in just a few days, with
sessions and hands-on labs covering everything from digital imaging, typography,
color theory, and illustration to interaction design, digital publishing, and
designing for Web and mobile. 
* Web Experiences - Whether just getting started, or already creating complex
animations or Web experiences, these hands-on labs, quick tips, and advice from
expert panels cover everything attendees need to know about creating for today's
Web browsers. 
* Video - It's a competitive world out there, and video pros need tools that
won't get in the way of their creativity. Led by creative leaders in the
industry, sessions will show attendees how to work smarter and faster to bring
your high quality productions to any screen. 
* Digital Publishing - Be among the first to see how mobile applications built
with Adobe Digital Publishing Suite can help connect customers and readers,
build brands and grow businesses. 
* Gaming - Whether creating casual or social games - from indie to AAA -
sessions in the Gaming track will expose attendees to the most-talked about game
experiences being created today.


David Wadhwani, senior vice president and general manager, Digital Media, Adobe

* "We reimagined Adobe MAX this year to celebrate the inspiration that come from
the community`s most creative thinkers. In addition to showcasing the latest
technological innovations, the conference will feature insights from the best
creative minds who are pushing the boundaries and shaping the future of

Register Now

Visit the registration, pricing and accommodations page for more information
about special discounts and group passes. Full conference passes also include
admission to the MAX Sneaks and Bash, featuring the Black Keys and other special

Stay Connected - MAX Social Media Channels

* Blog
* Facebook
* Twitter (#AdobeMAX) 
* YouTube
* Instagram (#AdobeMAX)

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo
and Creative Cloud are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.

Adobe Systems Incorporated
Courtney Brigham, 408-536-3902

Copyright Business Wire 2013

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