BCAMA's BCIT Collegiate Chapter WINS Two Years in a Row at the AMAICC

Tue Apr 9, 2013 11:41pm EDT

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BCAMA (BC Chapter of the American Marketing Association)

April 9, 2013 - 11:41:13 PM

BCAMA's BCIT Collegiate Chapter WINS Two Years in a Row at the AMAICC

VANCOUVER, BRITISH COLUMBIA--(Marketwired - April 9, 2013) - The BCIT
Marketing Association (BCITMA) achieved unprecedented success in winning the
case competition for the second year in a row at the annual American Marketing
Association (AMA) International Collegiate Conference in New Orleans! The
conference, held in March, was an opportunity for marketing students to
network with other students, attend educational sessions, and compete in a
number of marketing-related competitions.

Case Competition & Awards 

The case competition is the capstone competition of the conference. This
year's case was for Pearson Learning Solutions. The case team, led by Kevin
Murray and Kevin Willemse, put in hundreds of hours outside of class to
conduct primary and secondary research and put together a report and
presentation that aimed to increase organ donation among 18 - 24 year olds
across the United States. 

The BCITMA not only won for their DLA Case Study, but they also placed 3rd in
the website competition, and garnered 7 awards in the AMA Saves Lives organ
donation competitions for video submissions, social media posts and organ
donation activities. 

The BCITMA is currently a silver chapter in the AMA (top ten), and is already
well on its way to preparing for next year's competition. The BCITMA manages
to maintain its high standing by holding numerous marketing events during the
year that are put into an annual report to be judged by the AMA. This year,
the two big successes for the BCITMA were Marketing Week (a week of industry
speakers, an agency tour, and a Hootup); and Regionals, a smaller version of
the AMAICC with a sales competition and four prestigious speakers from the
Vancouver marketing world.

About BCAMA Collegiate 

BCAMA Collegiate Chapters are run by the future leaders of the marketing
sector. Events and activities for each chapter are independently managed by
current students at a post-secondary institution. The BCIT Marketing
Association is the longest standing, not-for-profit student club at BCIT and
the BCITMA has won significant awards and competitions in collegiate
marketing, showcasing the diverse talent of its members. Please visit
bcama.com for a list of active Collegiate Chapters.

Visit the BCAMA website 

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BCAMA Media Contact:
Sabrina Santoro
Director of Communications