L'Oréal invents the luxury beauty of tomorrow in China

Wed Apr 10, 2013 2:02am EDT

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Shanghai, 10 April 2013 - L'Oréal reaffirms its commitment to developing the luxury beauty market
in China at a press conference held today in Shanghai. The market leader and pioneer in luxury
beauty in China laid out its plans for attracting the next generation of Chinese luxury consumers,
namely with the introduction of game-changing innovations like the successful launch of
instrumental beauty leader, Clarisonic, in January 2013 and the highly anticipated opening of the
new Yves Saint Laurent Beauté boutique in May 2013.

Jean-Paul Agon, Chairman and CEO, L'Oréal Group, said "Chinese consumers are at the heart of
L'Oréal's focus and energies. A potential 250 million new Chinese consumers will be using
L'Oréal's products in the next 10 to 15 years, making China the number one contributor to our
ambition of winning 1 billion new consumers and to our strategy of universalization. A significant
portion of these consumers will be recruited by our Luxe brands, the segment where L'Oréal has
historically led the market and where it will continue to influence the shape of its future."

Read the multimedia press release :


A unique and complete portfolio of luxury brands

The launch of new brands like Yves Saint Laurent Beauté further enhance the existing L'Oréal Luxe
portfolio, allowing it to meet the needs of Chinese women and men across age, economic and
lifestyle categories. The luxury beauty shopper is able to choose from rich European heritage
brands like Lancôme and Giorgio Armani, disruptive American brands like Kiehl's and Clarisonic as
well as Asian gems like Shu Uemura or Yue Sai - the local brand that is based on high-tech
extraction methods of traditional Chinese medicine and emblematic of "invented in China, for

Behind the strength of its brands is L'Oréal's devotion to gaining a profound understanding of the
Chinese consumer and the specificities of Chinese skin and hair. This insight is made possible by
the Group's long-term investment in Research and Innovation, creating research hubs all over the
world, like the one in Pudong, Shanghai, to be ever closer to its consumers.  With the
understanding of local needs, L'Oréal Luxe has been able to adapt its offering to the cultural
habits, texture preferences and skin care routines of Chinese women and men, providing them with
iconic, tailor-made premium products like Giorgio Armani's Crema Nera Extrema and Helena
Rubinstein's Life Pearl Cellular. Chinese consumers' penchant for ingredients used in traditional
Chinese medicine has also inspired L'Oréal's formulations, as seen in the Énergie de Vie range by
Lancôme which uses precious root extracts of rhodiola, gentian and wild yam.

China - L'OréalLuxe's foremost growth driver

Said Nicolas Hieronimus, President, L'Oréal Luxe, "The most beautiful expression of L'Oréal Luxe
brands is in China - Our brands have flourished and we have consistently outperformed the market
growth for the past 10 years. Our desire and commitment is to continue investing in the
development of the luxury beauty segment in China, growing our Luxe offering and leading the way
in innovation and retail. More than that, we are absolutely committed to giving Chinese people the
most innovative and aspirational products along with the most sublime consumer experiences, made
possible by the force of our local talents."  

L'Oréal Luxe has led the way for luxury beauty in China since it first introduced Lancôme to
Chinese consumers in 1993. L'Oréal Luxe pioneered the launch of international luxury beauty
brands, the opening of counters across numerous cities, including tier 2 and 3 cities, and the
development of leading-edge media and digital initiatives in order to reach and deeply engage a
diversity of consumers. 20 years and 10 luxury brands later (and soon 11 with the upcoming launch
of Yves Saint Laurent Beauté), this foresight has paid off - L'Oréal Luxe is the most dynamic of
the major luxury cosmetics groups in China with a growth of 1.3 times the market.

China has, in turn, provided L'Oréal Luxe the opportunity to reinvent itself and redefine its
brands to cater to the beauty needs of a new generation of Chinese consumers. The exigencies of
the market have challenged and inspired each of L'Oréal's Luxe brands to constantly raise the bar
in terms of product offerings, distribution, retail and service excellence as well as creative
communications campaigns.

For more information, please visit www.beautyin-luxeinchina.com

Press release http://hugin.info/151880/R/1691722/555623.pdf 


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Source: L'ORÉAL via Thomson Reuters ONE


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