Japan's All Nippon Airways Drives Multimillion Dollar Revenue Increase With HP Autonomy

Wed Apr 10, 2013 4:00am EDT

* Reuters is not responsible for the content in this press release.

  PALO ALTO, CA, Apr 10 (Marketwired) -- 
HP (NYSE: HPQ) -- HP Autonomy today announced that All Nippon Airways
(ANA), Japan's largest airline, is delivering an enhanced online customer
experience and increasing revenue with HP Autonomy's market-leading
multivariate testing platform, Optimost. 

    Founded in 1952, ANA is headquartered in Tokyo. Online sales are critical
to ANA's business, and it must deliver an exceptional online experience
in order to succeed. ANA's Web Sales Division was established in 2002
specifically to meet this goal.

    ANA has worked with HP Autonomy to deploy Autonomy TeamSite as its Web
Content Management platform, enabling its marketers to create and deliver
an engaging and compelling online experience. ANA had previously been
trying to improve its online customer experience through trial and error
based on ad hoc data analysis. ANA selected Autonomy Optimost because it
was able to offer both powerful multivariate testing capabilities and
world-class consulting services. 

    In the first phase of the Optimost deployment, ANA generated a 30-percent
benchmark uplift in click-thrus to purchases of domestic air tickets in
just one month, leading to a subsequent uplift in annual revenue.

    Autonomy Optimost allows marketers to create and run highly sophisticated
multivariate and A/B tests on HP Autonomy's eCommerce sites, testing
multiple combinations of content, design, layout, pricing and offers with
real customers to identify the combinations that generate the best
results. Optimost can be delivered hosted, on-premises or as a
self-service platform.

    "We are dedicated to providing the best possible experience for our
customers, whether that be in the cabin, at the airport or while booking
a flight online," said Mr. Yoshinobu Maeda, senior manager, Marketing
Communication, All Nippon Airways. "Autonomy Optimost helped us
successfully adapt our websites to suit the demands of our customers,
without any negative performance impact on our systems or page-load
times. This has resulted in a better experience for our customers and
helped us to increase our online revenue."

    For the next stage of the project, ANA plans to introduce context-based
personalization to its website, to match different customer behavior

    "HP Autonomy offers proven technology which allows businesses to take the
guesswork out of their marketing," said Rafiq Mohammadi, general manager,
Promote, HP Autonomy. "This takes the burden off the marketing and web
teams, and allows companies to provide the best possible online
experience for their customers." 

    Additional information about the HP Autonomy Marketing Performance Suite
is available at http://promote.autonomy.com/.

    About HP Autonomy
 HP Autonomy is a global leader in software that
processes human information, or unstructured data, including social
media, email, video, audio, text, and web pages, etc. Autonomy's powerful
management and analytic tools for structured information together with
its ability to extract meaning in real time from all forms of
information, regardless of format, is a powerful tool for companies
seeking to get the most out of their data. Autonomy's product portfolio
helps power companies through enterprise search analytics, business
process management and OEM operations. Autonomy also offers information
governance solutions in areas such as eDiscovery, content management, and
compliance, as well as marketing solutions that help companies grow
revenue, such as web content management, online marketing optimization,
and rich media management. 

    About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at http://www.hp.com.

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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
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Editorial contacts

George Lockett
HP Autonomy
+44 207 104 5792


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