BCAMA's BCIT Collegiate Chapter WINS Two Years in a Row at the AMAICC

Tue Apr 9, 2013 11:41pm EDT

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  VANCOUVER, BRITISH COLUMBIA, Apr 09 (Marketwired) --
The BCIT Marketing Association (BCITMA) achieved unprecedented success in
winning the case competition for the second year in a row at the annual
American Marketing Association (AMA) International Collegiate Conference
in New Orleans! The conference, held in March, was an opportunity for
marketing students to network with other students, attend educational
sessions, and compete in a number of marketing-related competitions.

    Case Competition & Awards 

    The case competition is the capstone competition of the conference. This
year's case was for Pearson Learning Solutions. The case team, led by
Kevin Murray and Kevin Willemse, put in hundreds of hours outside of
class to conduct primary and secondary research and put together a report
and presentation that aimed to increase organ donation among 18 - 24 year
olds across the United States. 

    The BCITMA not only won for their DLA Case Study, but they also placed
3rd in the website competition, and garnered 7 awards in the AMA Saves
Lives organ donation competitions for video submissions, social media
posts and organ donation activities. 

    The BCITMA is currently a silver chapter in the AMA (top ten), and is
already well on its way to preparing for next year's competition. The
BCITMA manages to maintain its high standing by holding numerous
marketing events during the year that are put into an annual report to be
judged by the AMA. This year, the two big successes for the BCITMA were
Marketing Week (a week of industry speakers, an agency tour, and a
Hootup); and Regionals, a smaller version of the AMAICC with a sales
competition and four prestigious speakers from the Vancouver marketing

    About BCAMA Collegiate 

    BCAMA Collegiate Chapters are run by the future leaders of the marketing
sector. Events and activities for each chapter are independently managed
by current students at a post-secondary institution. The BCIT Marketing
Association is the longest standing, not-for-profit student club at BCIT
and the BCITMA has won significant awards and competitions in collegiate
marketing, showcasing the diverse talent of its members. Please visit
bcama.com for a list of active Collegiate Chapters.

    Visit the BCAMA website 

    Follow BCAMA on Twitter and Facebook 

BCAMA Media Contact:
Sabrina Santoro
Director of Communications

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