Akamai Goes Deep with Sola Analytics Viewer Diagnostics

Wed Apr 10, 2013 6:30am EDT

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New addition to Sola Analytics media measurement and analysis product provides
viewer-level service data for subscriber troubleshooting and QoS;
LAS VEGAS,  April 10, 2013  /PRNewswire/ -- 2013 NAB Show (Booth SL2724) -  - 
AkamaiĀ®  Technologies Inc. (NASDAQ: AKAM), the leading cloud platform for
helping enterprises provide secure, high-performing user experiences on any
device, anywhere, today announced the availability of Viewer Diagnostics as part
of its Sola Analytics media measurement and analysis product. The new component
extends the focus, depth and detail of Sola Analytics capabilities from the
audience aggregate level down to the individual viewer level, providing media
companies with critical information for effective online support of each viewer.

(Logo:  http://photos.prnewswire.com/prnh/20100225/AKAMAILOGO  )

Gaiam TV  has transitioned to Sola Analytics in order to take advantage of
Viewer Diagnostics. The online video provider has enlisted Viewer Diagnostics to
support its streaming video service, which offers exclusive access to more than
5,000 films, documentaries and original programs dedicated to conscious media,
personal growth, spirituality and fitness. Additionally, Gaiam TV is using
Akamai's Sola Sphere content storage and delivery solutions in conjunction with
Brightcove's Video Cloud online video platform to offer a comprehensive
multi-screen video service that provides access to secure, high-quality video
content across multiple connected devices and platforms.

"Akamai's Viewer Diagnostics is a vital part of Gaiam TV's service, giving us
the ability to offer quick and accurate customer support with immediate access
to important details of a subscriber's viewing experience," said  Jason Riley,
Director, Web Development, Gaiam TV. "Sola Analytics integrated seamlessly into
both our Brightcove Video Cloud and Silverlight Smooth Streaming platforms,
allowing us to easily get up and running with a full streaming video offering
that combines high-quality video with top-tier customer service."

Real-time access to viewing experience information for each subscriber provides
deep insights, going back multiple billing cycles, into activity summaries and
records for behavioral and quality metrics such as errors, rebuffering, video
quality and numerous others, which customer care representatives can use to
quickly assess and troubleshoot issues and make informed decisions. An intuitive
user interface uses color shading to highlight dates during which customers may
have experienced service issues. This functionality allows Akamai customers to
easily identify which titles exhibited lower performance characteristics and
drill down into detailed viewing session data without revealing any personally
identifiable information.

"Brightcove customers increasingly seek more in-depth reporting on quality of
service for video delivery performance," said  Jeff Whatcott, chief marketing
officer at Brightcove. "Akamai's Viewer Diagnostics and Sola Analytics are an
easy plugin that extends the Video Cloud platform to provide customers with
critical insights into viewer experiences. Today's announcement is another great
example of two market-leaders joining forces to help customers discover audience
behaviors and make important business decisions."  

"Viewer Diagnostics is an important step in the evolution of the business of
online video, giving media companies immediate, granular insights into a
viewer's experience that is designed to allow them to deliver and tailor the
type of comprehensive services to which consumers have become accustomed with
other subscription offerings," said  Corey Halverson, Director of Product
Management, Media, for Akamai. "Not only does it provide valuable information
around playback, Viewer Diagnostics automatically presents each video play in
the context of all other similar viewers, creating a comparative picture of the
viewer's experience that can aid in the quick identification of the breadth of
any quality issues that may be present."

Viewer Diagnostics is available now as an add-on module to Sola Analytics,
Akamai's cloud-based video measurement and reporting product. The combination of
Viewer Diagnostics, Audience Analytics behavior and quality analysis and QoS
real-time operations monitoring form a powerful analysis and reporting solution
that addresses critical online video service and operations requirements. Sola
Analytics is part of Akamai's Sola Media Solutions platform of cloud-based
content preparation, storage and delivery tools.

Akamai is demonstrating Viewer Diagnostics along with its platform portfolio of
cloud-based solutions designed to help media companies deliver, monetize and
measure the highest possible quality experience across Internet connected
devices while also protecting their brand and content at the  2013 NAB Show, 
April 8-11  in  Las Vegas  in booth  SL2724.

About Akamai

AkamaiĀ®  is the leading cloud platform for helping enterprises provide secure,
high-performing user experiences on any device, anywhere. At the core of the
Company's solutions is the Akamai Intelligent Platform providing extensive
reach, coupled with unmatched reliability, security, visibility and expertise.
Akamai removes the complexities of connecting the increasingly mobile world,
supporting 24/7 consumer demand, and enabling enterprises to securely leverage
the cloud. To learn more about how Akamai is accelerating the pace of innovation
in a hyperconnected world, please visit  www.akamai.com  or  blogs.akamai.com,
and follow @Akamai on Twitter.

*    *     *

Akamai Statement Under the Private Securities Litigation Reform Act

This release contains information about future expectations, plans and prospects
of Akamai's management that constitute forward-looking statements for purposes
of the safe harbor provisions under The Private Securities Litigation Reform Act
of 1995. Actual results may differ materially from those indicated by these
forward-looking statements as a result of various important factors including,
but not limited to, failure of Akamai services to operate as expected or to
address intended market needs, a failure of Akamai's network infrastructure, and
other factors that are discussed in Akamai's Annual Report on Form 10-K,
quarterly reports on Form 10-Q, and other documents periodically filed with the

 Chris Nicholson      Natalie Temple      
 Media Relations      Investor Relations  
 617-444-2987         617-444-3635        
 cnichols@akamai.com  ntemple@akamai.com  

SOURCE  Akamai Technologies, Inc.

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