Toshiba: Logic LSI Division's Product Strategy<6502.T>

Tue Apr 9, 2013 11:24pm EDT

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TOKYO--(Business Wire)--
Toshiba's Logic LSI Division is replying to market challenges that custom LSI
face now. 

Recognizing that the trend in equipment under development may take an unexpected
turn, particularly in the case of protracted development, or that use of the
latest processes and devices may raise development costs, Toshiba (TOKYO:6502)
offers three types of strategic products that provide solutions. 

Application Processor Plus (ApP Plus), Mobile Peripheral Devices (MPDs):
Addition of MPDs and/or ApP Plus to complement the functions necessary for
existing application processors realizes performance comparable to that of the
latest processors, with minimal design lead times and development costs. 

Structured Array: Through collaboration with BaySand Inc. of the U.S., Toshiba
has structured arrays to satisfy increasing market needs for high performance,
high specification and low power technologies. Because it offers performance
equivalent to an FPGA, a pilot sample can be quickly supplied using verified RTL
data with as short lead time as one fifth-five weeks-a conventional ASIC.
Toshiba is also able to supply samples with the same footprint as the FPGA.
Also, by decreasing the layers of metal masks, development cost can be reduced
significantly. Engineering samples will be available in the first half of FY
2013, mass production will follow in turn. 

ApP lite: ApP lite products are able to enrich the daily life by cultivating
sensing technology or communication technology for transferring data captured by
sensors. ApP lite does not simply feed data to the cloud but also performs
signal processing, image recognition, etc., between equipment and the cloud,
thus adding value to the equipment while minimizing the data-communication load.
In March 2013 Toshiba introduced an App lite for a thermometer designed for
Rakuten Kirei °C Navi, a health and beauty service for women launched by Rakuten
Inc. 

Commenting on the product strategies, Mr. Koji Miyamoto, General Manager of
Logic LSI Product Development Dept., Logic LSI Div., Semiconductor & Storage
Products Company, said, "Toshiba will deliver solutions to customer by expand
its lineup of these three strategic product areas. We will also supply
application processors from partners, including third parties, and offer
solutions, for example Rakuten Kirei °C Navi, by cultivating sensing, data
transfer and low power technologies. I believe that Toshiba is the company best
positioned to support customers' needs to raise the commercial value of data and
to develop services or businesses based collecting and analyzing those data." 

For more information, please visit following websites: 

Toshiba MPD
http://www.semicon.toshiba.co.jp/eng/product/assp/selection/peripheral/peripheral_lsi.html

Structured Array products
http://www.toshiba.com/taec/Catalog/Family.do?familyid=1&5#FPGA

Rakuten Kirei °C Navi
http://www.toshiba.co.jp/about/press/2013_03/pr1201.htm

About Toshiba

Toshiba is a world-leading diversified manufacturer, solutions provider and
marketer of advanced electronic and electrical products and systems. Toshiba
Group brings innovation and imagination to a wide range of businesses: digital
products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic
devices, including semiconductors, storage products and materials; industrial
and social infrastructure systems, including power generation systems, smart
community solutions, medical systems and escalators & elevators; and home
appliances. 

Toshiba was founded in 1875, and today operates a global network of more than
550 consolidated companies, with 202,000 employees worldwide and annual sales
surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba's web site at
www.toshiba.co.jp/index.htm

Toshiba Semiconductor & Storage Products Company
Megumi Genchi / Kunio Noguchi, +81-3-3457-3367
semicon-NR-mailbox@ml.toshiba.co.jp



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