IBM Drives Flash Technology Deeper into the Enterprise to Speed Big Data Analytics

Thu Apr 11, 2013 11:00am EDT

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Company makes $1 billion investment in Flash; opens new Centers of Competency
for client engagements; announces Flash deal with Sprint
ARMONK, N.Y., April 11, 2013 /PRNewswire/ -- IBM (NYSE:  IBM) today unveiled a
strategic initiative to drive Flash technology further into the enterprise to
help organizations better tackle the mounting challenges of Big Data.


Flash, a highly efficient re-writable memory, can speed the response times of
information gathering in servers and storage systems from milliseconds to
microseconds - orders of magnitude faster. Because it contains no moving parts,
the technology is also more reliable, durable and more energy efficient than
spinning hard drives.  

Such benefits have led Flash to pervade the consumer electronics industry and be
built into everything from cell phones to tablets. Today, as organizations are
challenged by swelling data volumes, increasing demand for faster analytic
insights, and rising data center energy costs, Flash is quickly becoming a key
requirement to enable the Smarter Enterprise.  

"The economics and performance of Flash are at a point where the technology can
have a revolutionary impact on enterprises, especially for transaction-intensive
applications," said  Ambuj Goyal, General Manager, Systems Storage, IBM Systems
& Technology Group. "The confluence of Big Data, social, mobile and cloud
technologies is creating an environment in the enterprise that demands faster,
more efficient, access to business insights, and Flash can provide that access

To help lead this transformation, IBM today announced that it is investing  $1
billion  in research and development to design, create and integrate new Flash
solutions into its expanding portfolio of servers, storage systems and

As part of that commitment, the company today also announced plans to open 12
Centers of Competency around the globe. These sites will enable clients to run
proof-of-concept scenarios with real-world data to measure the projected
performance gains that can be achieved with IBM Flash solutions. Clients will
see first-hand how IBM Flash solutions can provide real-time decision support
for operational information, and help improve the performance of
mission-critical workloads, such as credit card processing, stock exchange
transactions, manufacturing and order processing systems. IBM is currently
targeting Centers of Competency in  China,  France,  Germany,  India,  Japan, 
Singapore,  South America, U.K., and the U.S to all be operational by the end of
the year.  

IBM today also announced the availability of the IBM FlashSystem line of
all-Flash storage appliances, which are based on technology acquired from Texas
Memory Systems. The IBM FlashSystem provides organizations instant access to the
benefits of Flash. The IBM FlashSystem 820, for example, is the size of a pizza
box, is 20 times faster than spinning hard drives, and can store up to 24
terabytes of data - more than twice the amount of printed information stored in
the U.S. Library of Congress.  

Flash systems can provide up to 90 percent reductions in transaction times for
applications like banking, trading, and telecommunications; up to 85 percent
reductions in batch processing times in applications like enterprise resource
planning and business analytics; and up to 80 percent reductions of energy
consumption in data center consolidations and cloud deployments.

Sprint Nextel Corp., an early adopter of Flash, recently completed a deal with
IBM to install nine flash storage systems in its data center, for a total of
150TB of additional Flash storage. The company was looking for a way to improve
the performance and efficiency of its phone activation application. When
performance rose and energy consumption dropped, the company began to expand the
technology to other parts of the data center. According to Sprint officials,
this latest installation is part of the company's new strategy to move its most
active data to all-Flash storage systems.  

The new IBM FlashSystem joins the company's growing stable of all-Flash and
hybrid (disk/Flash) solutions which include IBM Storwize V7000, IBM System
Storage DS8870, and the IBM XIV Storage System.  

About IBM
For more information on IBM flash visit:

Media Contact(s)
Mike Zimmerman
IBM Media Relations
+1 914-766-4935
+1 585-698-9974 (mobile)

Hanna Smigala
IBM Media Relations
+1 720-342-5343
+1 203-512-5497 (mobile)


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