Loews Corporation Takes “Whimsical” Approach to Communicating its Value Investing Principles

Thu Apr 11, 2013 10:00am EDT

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130411:nBw115760a

Message Aimed at Appealing to a Broader Segment of the Investment Community
NEW YORK--(Business Wire)--
Loews Corporation (NYSE:L) announced today the launch of The Adventures of Lotta
Value, Investment Hunter!, a unique and engaging way to communicate its core
principles of value investing and conservative financial management. 

These principles have been used to guide the company for more than 50 years and
are the foundation for the attractive long-term returns the company has
generated for shareholders. The animated story follows the lead character, an
investment hunter named Lotta Value, on her quest to learn about Loews`s
strategy, financial performance and subsidiaries. 

The presentation of the Loews value story in a graphic format may come as a
surprise to some. The corporation chose this approach to convey its message
because of the difficulty for conglomerates like Loews in today`s crowded media
world to effectively communicate their story. The corporation noted that while
it has experimented with the delivery of its message, Loews is not tinkering
with the value investing principles underlying its success. 

Investors interested in learning more about Loews can find Lotta Value`s story
on the corporation`s new website at
http://www.loews.com/our-story/value-investing. 

About Loews Corporation

Loews Corporation is one of the largest diversified companies in the U.S. Its
principal subsidiaries are CNA Financial Corporation (NYSE:CNA), a 90% owned
subsidiary; Diamond Offshore Drilling, Inc. (NYSE:DO), a 50.4% owned subsidiary;
Boardwalk Pipeline Partners, LP (NYSE:BWP), a 55% owned subsidiary; HighMount
Exploration & Production LLC, a wholly owned subsidiary and Loews Hotels, a
wholly owned subsidiary. For more information please visit www.loews.com

Loews Corporation
Mary Skafidas, 212-521-2788
Vice President, Investor and Public Relations


Copyright Business Wire 2013