Experian Marketing Services announces first full release of Simmons Connect(SM) data

Thu Apr 11, 2013 9:06am EDT

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Cross-channel media planning tool includes additional passively collected
measures of consumer computer smartphone and digital tablet usage
NEW YORK,  April 11, 2013  /PRNewswire/ -- Experian Marketing Services, a global
provider of integrated consumer insight, targeting and cross-channel marketing,
today announced the first full release of  Simmons ConnectSM  cross-channel
data. The industry-first media planning and consumer profiling tool links more
than 60,000 consumer elements to detailed insights on consumers' use of 11
traditional and digital media platforms.

This release contains new findings collected through the passive measurement
applications that respondents to the  Simmons National Consumer Study  actively
consent to install on their smartphones, digital tablets and computers. Linking
self-reported and passively collected measures provides marketers for the first
time with in-depth insights about consumer behaviors across digital devices.

These behaviors can be analyzed and filtered against their brand preferences,
lifestyles, attitudes, media habits and more.

"With limited marketing dollars to spread across an increasing number of media
platforms, Simmons Connect delivers the ability for marketers to prioritize
channels and platforms that consumers actually use," said  Simon Bradstock,
general manager of consumer insights at Experian Marketing Services. "Moreover,
Simmons Connect represents a big step for Experian Marketing Services and our
mission of bringing the richest and highest-quality data to the market. This
enables forward-thinking marketers to take a consumer insight-driven approach to
how they evolve their programs by putting the customer at the center of their
cross-channel programs."  

One such example includes work from SapientNitro, an Experian Marketing Services
agency client. "Simmons Connect creates a seamless data-driven experience for
the always-on-the-go consumer," said  Megan Ryan, senior manager, Connections
Planning, SapientNitro. "The Simmons Connect data delivers the insights on
consumer behaviors across platforms and aids in our prioritization of
cross-channels for various programs, where we can then shape the story to be
easily communicated to the connected consumer."  

Adding to the measurement insights collected on computers, digital tablets and
smartphones, Simmons Connect offers insights into consumer usage of eight other
digital and traditional media platforms, including television, e-readers, work
computers, radio, magazines, newspapers, gaming consoles and MP3 players.
Drawing from more than 60,000 elements, this cross-channel view allows
marketers, agencies and media companies to understand with greater detail the
behaviors of their custom-defined consumer target. Marketers can gain instant
access to critical insights to inform smarter cross-channel strategies with the
Quick Report feature, including time spent, platform reach, mobile day in the
life and concurrent usage.  

Some example insights include:

* Social Connectors, the segment of mobile phone users who use their phone to
stay up to date with friends and social events, are the most likely to be
accessing social networking apps and sites from their smartphone  between 5 p.m.
and 8 p.m.  During this window of time, Social Connectors are approximately 10
percent more likely than the average smartphone owner to engage in this social
activity. Mobile apps that are popular among Social Connectors include
Foursquare (index 146), Amazon Kindle (index 126), Pinterest (index 125),
Groupon (index 124) and Matching With Friends (index 122).  
* Users of mobile IM/chat apps are 30 percent more likely than the average
smartphone owner to say that they would be interested in receiving
advertisements on their phone.  
* During a given week, the average mobile user opens IM/chat apps a total of 20
times and spends 12 minutes and 42 seconds instant messaging or chatting.     
* While watching television, 72 percent of mobile IM/chat users say they are
often texting or chatting on their phone.

Learn more about Simmons Connect  here, and read about these and more of the
latest consumer trends in our  2013 Digital Marketer Report.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight,
targeting and cross-channel marketing. We help organizations from around the
world intelligently interact with today's dynamic, empowered and hyperconnected
customers. By coordinating seamless interactions across all marketing channels,
marketers are able to plan and execute superior brand experiences that deepen
customer loyalty, strengthen brand advocacy and maximize profits.  

For more information, please visit  http://www.experian.com/marketingservices.

About Experian
Experian®  is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses to
manage credit risk, prevent fraud, target marketing offers and automate decision
making. Experian also helps individuals to check their credit report and credit
score, and protect against identity theft.  

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent
of the FTSE 100 index. Total revenue for the year ended  31 March 2012  was 
US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and
has its corporate headquarters in  Dublin, Ireland, with operational
headquarters in  Nottingham, UK;  California, US; and São Paulo,  Brazil.

For more information, visit  http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Matt Tatham
Experian Marketing Services Public Relations
1 212 380 2939

SOURCE  Experian

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