PayPal acquisition brings 'growth hackers' into the fold

SAN FRANCISCO Thu Apr 11, 2013 4:07pm EDT

Visitors walk past an Ebay and PayPal banner at the Mobile World Congress in Barcelona February 28, 2012. REUTERS/Albert Gea

Visitors walk past an Ebay and PayPal banner at the Mobile World Congress in Barcelona February 28, 2012.

Credit: Reuters/Albert Gea

SAN FRANCISCO (Reuters) - PayPal said on Thursday it acquired start-up Iron Pearl, bringing noted "growth hackers" Stan Chudnovsky and James Currier on board to help the online payments service expand more quickly.

PayPal, part of eBay Inc, did not disclose a purchase price.

PayPal is a dominant online payments service with more than 120 million users, but its growth has slowed in recent years and the company's new president, David Marcus, is looking for ways to revive that.

Iron Pearl, a Silicon Valley start-up, analyzes data and develops computer models designed to drive the viral spread of products and services over the Internet, often across social networks such as Facebook Inc.

This niche in the technology world is often called growth hacking, and PayPal's Marcus said on Thursday that Chudnovsky and Currier are among the leading growth hackers. Other top growth hackers include Chamath Palihapitiya, who helped drive Facebook's own rapid expansion, Marcus noted.

"It's time for PayPal to take this very seriously," Marcus said. "This is a key function of any growth company."

Technology companies such as Facebook, LinkedIn Corp and Twitter have specific groups of employees who focus on growth hacking and PayPal should too, he added.

Chudnovsky will take on the new role of vice president of growth at PayPal and report directly to Marcus, while Currier will be a "growth adviser" to the company, Marcus said.

Chudnovsky and Currier started Tickle, an early social media 7company that used online viral marketing and was acquired for $100 million by Monster in 2004.

Chudnovsky also helped design online growth strategies for start-ups such as GoodReads, Path and BranchOut.

GoodReads, a social network for readers to recommend books to friends online, was acquired by Amazon.com Inc, the world's largest Internet retailer, earlier this year.

(Reporting by Alistair Barr; Editing by Steve Orlofsky)

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Comments (1)
Robertla wrote:
paypal should focus on improving it’s service.

it’s real turnoff to use for purchases…….they try to force you to store personal data with them, then send you, ‘agreement notices’…….saying that must file an opt out affidavit, unless you want to be forever prohibited from participating in class action suits against them.

their data protection is horrible………I used to get ‘phishing’ emails, after logging in.
their customer service said they were ’100% safe’……..that’s not realistic

Apr 13, 2013 6:32am EDT  --  Report as abuse
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