Introducing Texas to Amazon Wine

Thu Apr 11, 2013 6:00am EDT

* Reuters is not responsible for the content in this press release.

Amazon customers can now order boutique wines shipped directly from highly-rated
wineries for delivery to Texas
SEATTLE--(Business Wire)--, Inc. (NASDAQ:AMZN) today announced that customers can now place
orders on Amazon Wine ( for delivery to Texas. Amazon Wine
offers vast wine-country selection and allows customers to purchase directly
from their favorite wineries. In addition, customers are now able to purchase
directly from Texas wineries, who join the more than 350 wineries and 2,200
labels already available on Amazon Wine. 

"We`re very excited for Texas wineries to share their highly-ranked selection
with our millions of customers through the Amazon Wine store," said Peter
Faricy, vice president for Amazon Marketplace. "Our customers tell us they enjoy
our wine-country selection combined with the convenience of finding detailed
wine information in one place. We want to connect customers with wineries around
the country and provide a destination where they can learn about and purchase
wines directly from wineries on the platform they trust." 

"Llano Estacado is the largest premium winery in Texas, so we`re in most stores
statewide but we`re not outside the state. When customers try our wines they
will be very pleasantly surprised," said Mike Laughlin, tasting room manager for
Llano Estacado, located in Lubbock, Texas. " is a one-stop shopping
place. With Amazon Wine, we will be able to get in front of millions of new

Customers will now have access to highly-rated Texas wines and can explore
prestigious selection from Messina Hof, Becker Vineyards, McPherson Cellars,
Brennan Vineyards and Llano Estacado, among others. Customers can also find
popular wine-country picks from California, Oregon and Washington State like the
2006 Tudor Wines Pinot Noir from the Santa Lucia Highlands, the 2009 Torii Mor
Pinot Noir from Willamette Valley, and the 2008 Cougar Crest Cabernet Franc from
the Walla Walla Valley. 

Today, direct-to-consumer shipping from wineries is available to California,
Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Maryland, Nebraska,
Nevada, North Carolina, Oregon, South Carolina, Texas, Washington, Wyoming, and
the District of Columbia. Customers can ship up to six bottles of their favorite
wine for $9.99. With the addition of Texas, Amazon Wine has added delivery to
four states since originally launching in November with more states to follow.
Customers can find more information about shipping at 

Customers can explore wines from wineries of all sizes - from those that have
large, robust tasting rooms to those that have no tasting rooms at all. The
broad selection of wines enables customers to easily find and buy selection that
may not be available locally. Amazon Wine product pages provide customers a vast
amount of information all in one place. Customers can learn about the wine`s
American Viticultural Area (AVA), composition, alcohol content and much more. In
addition, product pages feature robust details directly from winemakers,
including tasting notes, food pairing suggestions and total case production. 

"The opportunity for Texas wineries to reach Amazon`s huge customer base is
great exposure," said Pat Brennan, owner and president for Brennan Vineyards,
located in Comanche, Texas. "We`re a smaller winery that has distribution but
just within a segment of Texas. We couldn`t be in every grocery shelf in the
state. Adding our selection to Amazon Wine gives new customers in Texas and
outside the state the opportunity to experience our product for the first time."

Wineries interested in selling on Amazon Wine can learn more at 

About Amazon, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth`s Biggest Selection., Inc. seeks to be Earth`s most customer-centric company, where
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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
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