McDonald's Names Steve Easterbrook Global Chief Brand Officer

Fri Apr 12, 2013 10:20am EDT

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  OAK BROOK, IL, Apr 12 (Marketwired) -- 
McDonald's Corporation (NYSE: MCD) announced that its board of directors
has elected former McDonald's executive Steve Easterbrook as executive
vice president and global chief brand officer. 

    Easterbrook, 45, will have global responsibility for marketing, menu
development and consumer and business insights. Easterbrook will succeed
Kevin Newell, who recently assumed the new role of chief brand and
strategy officer for McDonald's USA. He will report to Don Thompson,
McDonald's president and CEO.

    "Steve has demonstrated dynamic leadership and creative thinking within
the restaurant industry and throughout his previous career at
McDonald's," Thompson said. "I'm thrilled to welcome him back to the
Golden Arches and confident that with his expertise, we will reach
customers in new and innovative ways." 

    Easterbrook was most recently CEO of Wagamama Limited, a U.K. restaurant
chain. He will be based in Oak Brook, Ill., and will join McDonald's in
the coming months.

    "I'm excited to return to McDonald's and leading a talented team at one
of the world's most iconic brands," Easterbrook said. "I look forward to
engaging customers in new brand experiences while driving the business."

    More about Steve Easterbrook:
 Easterbrook, a native of the U.K., is an
18-year McDonald's veteran with experience in finance, operations, and
supply chain. He took over as CEO of the U.K. in April 2006, and added
responsibility for Sweden, Finland, Denmark, Norway and Ireland in
January 2007. Under his leadership, the U.K. transformed and improved the
restaurant experience for the two million customers McDonald's serves
there each day and further enhanced the employment experience for its
85,000 staff. 

    In September 2010, Easterbrook was promoted to corporate executive vice
president and chief brand officer, and then to president of McDonald's
Europe in December 2010, where he was responsible for approximately 7,000
restaurants in 39 countries. 

    In September 2011, Easterbrook resigned from McDonald's to become the CEO
of PizzaExpress Limited, a U.K. restaurant chain. From there, Easterbrook
became the CEO of Wagamama Limited.

    About McDonald's:
 McDonald's is the world's leading global foodservice
retailer with more than 34,000 locations serving more than 69 million
customers in 119 countries each day. More than 80% of McDonald's
restaurants worldwide are owned and operated by independent local men and
women. To learn more about the company, please visit and follow us on Facebook
( and Twitter

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