If Work Brings You To The Golf Course Or The Concourse, The Crowne Plaza Hotels & Resorts Brand Will Help You On Your Way

Mon Apr 15, 2013 11:14am EDT

* Reuters is not responsible for the content in this press release.

For best results when printing this announcement, please click on the link
below:

http://pdf.reuters.com/pdfnews/pdfnews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130415:nPnMM94603

Upscale Hotel Brand Launches National Ad Campaign Featuring Golfer Rickie Fowler
ATLANTA,  April 15, 2013  /PRNewswire/ -- The  Crowne Plaza®  Hotels & Resorts
brand today announced the launch of a multimedia advertising campaign starring
PGA TOUR professional  Rickie Fowler. The  upscale hotel  brand is continuing
its relationship with Fowler for a second consecutive golf season and will
execute a multichannel campaign designed to show how Crowne Plaza  hotels  help
business travelers meet their personal goals when they're on the road. One of
the most recognizable golfers on the PGA TOUR, Fowler will appear in television,
print and online ads showcasing his own experience as a business traveler,
albeit a non-traditional one.  

To view the multimedia assets associated with this release, please click 
http://www.prnewswire.com/news-releases/if-work-brings-you-to-the-golf-course-or-the-concourse-the-crowne-plaza-hotels--resorts-brand-will-help-you-on-your-way-203020571.html

The two light-hearted broadcast spots titled "Autograph" and "Caddie" will
launch  April 20.  "Autograph" shows Fowler tiring and losing focus as he signs
autographs for fans, finally able to rest only when he collapses in the
comfortable bed in his Crowne Plaza  hotel room. "Caddie" shows how the team
members at Crowne Plaza hotels serve as guests' own personal right hand man or
woman, making it easier for them to focus on work, and features a cameo by
Fowler's own caddie,  Joe Skovron.

"Rickie Fowler  is the perfect example of the guests we welcome at our Crowne
Plaza hotels. They've accomplished a lot in their careers, but they're still
striving for more," said  Gina LaBarre, vice president, Americas Brand
Management, Upscale Brands, IHG. "These ads take a clever approach to showing
how the services and amenities we provide at Crowne Plaza hotels enable guests
to be their best, whether they're a professional golfer or a more traditional
business traveler."  

The spots highlight both the Crowne Plaza service program, which helps ensure
that guests have a productive and successful stay, and the Sleep Advantage
program, which encompasses the entire sleep experience, from training staff on
how to create and maintain a restful environment to providing innovative
products and services. Program components include signature bedding, guaranteed
wake-up calls, designated quiet zones and aromatherapy.

"My experience as a business traveler isn't vastly different just because I'm a
professional golfer," said  Rickie Fowler. "I still want to stay at a  hotel 
where I can get a good night's sleep and where there are people who anticipate
what I need to do my job better. These ads, which were a lot of fun to film,
show that business travelers can get this exact experience when they stay at
Crowne Plaza hotels."  

Created with PGA TOUR Entertainment and independent creative director  Bobby
Appleby, the campaign will run  April 20 through Aug. 4  in support of the
brand's PGA TOUR title sponsorship of the Crowne Plaza Invitational at Colonial.
 IHG, the parent company of the Crowne Plaza brand, is the Official Hotel and
Resort Partner of the PGA TOUR, Champions Tour and Web.com Tour. The 2013 Crowne
Plaza Invitational at Colonial will be held  May 20-26  at Colonial Country Club
in  Fort Worth, Texas, and Fowler has committed to playing in the 2013
tournament. The Crowne Plaza Invitational at Colonial is the longest running PGA
TOUR tournament still being held at the original site. Visit 
www.crowneplaza.com/golf  for more.  

To see the ads, visit the  Crowne Plaza YouTube  channel.  

About Crowne Plaza  Hotels & Resorts
Part of the IHG global portfolio, the Crowne Plaza Hotels & Resorts brand is a
dynamic upscale hotel brand located in nearly 65 countries around the world in
major urban centers, gateway cities and resort destinations. As the fourth
largest upscale full-service hotel brand in the world and one of the fastest
growing, the Crowne Plaza brand has a solid foundation for future growth. The
portfolio has doubled since 2003 to nearly 400 hotels, and the global pipeline
has increased fourfold to nearly 100 hotels. At Crowne Plaza hotels, we help our
guests feel energized and productive, with 24-hour business services, wireless
high speed Internet access in the lobby, and fitness and leisure facilities. Our
Sleep Advantage program ensures our guests get a great night's sleep to power
through their day. For reservations at Crowne Plaza properties, visit 
www.crowneplaza.com  or call 1-800-2CROWNE. Connect with us on Twitter: 
www.twitter.com/crowneplaza  or Facebook:  www.Facebook.com/crowneplaza.

About IHG
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs) is a global
organization with nine hotel brands, including InterContinental Hotels &
Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and
Resorts, Holiday Inn Express, Staybridge Suites, and Candlewood Suites, as well
as our two newest brands, EVEN Hotels and HUALUXE Hotels & Resorts. IHG also
manages  Priority Club Rewards, the world's first and largest hotel loyalty
program with over 71 million members worldwide.   

IHG franchises, leases, manages or owns over 4,600 hotels and more than 675,000
guest rooms in nearly 100 countries and territories. With more than 1,000 hotels
in its development pipeline, IHG expects to recruit around 90,000 people into
additional roles across its estate over the next few years.  

InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in  Great Britain  and registered in  England  and  Wales.


Visit www.ihg.com for hotel information and reservations and
www.priorityclub.comfor more on Priority Club Rewards. For our latest news,
visit www.ihg.com/media,www.twitter.com/ihg, www.facebook.com/ihg or
www.youtube.com/ihgplc.



SOURCE  Crowne Plaza Hotels & Resorts


Caroline Huston, Crowne Plaza Hotels & Resorts, 770-604-2495,
caroline.huston@ihg.com; or Nicole Tronolone, Hill + Knowlton Strategies,
212-885-0457, nicole.tronolone@hkstrategies.com

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.