L'Oréal: News Release: "L'Oréal acquires beauty firm Interconsumer Products in Kenya"

Mon Apr 15, 2013 2:33am EDT

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L'Oréal acquires beauty firm Interconsumer Products in Kenya


Clichy, 15 April 2013 - L'Oréal announced it has acquired the Health & Beauty business of
Interconsumer Products Limited (ICP) in Kenya from its founding shareholder. With a turnover of
approximately 15 million euros in 2012, ICP is a significant player on the Kenyan beauty market,
with strong positions in the hair and skin care markets. The products are manufactured in Nairobi
and sold in East African countries.

This acquisition highlights the strategic importance of Africa for L'Oréal and demonstrates our
confidence in this region and its market potential driven by a rising middle class, growing income
and long tradition of beauty practices. 

"ICP's acquisition is an important milestone for L'Oréal in Kenya. It broadens our product offer
with accessible brands, and strengthens the group's position in the mass market. This acquisition
will also accelerate our development in Eastern Africa," said Geoff Skingsley, Executive
Vice-President, Africa and Middle East Zone. 

L'Oréal already owns and commercializes the brands of SoftSheen Carson, a leader of the
Afro-specific market, across Africa. It has led innovation in the hair relaxer, hair care and
color categories over the last year. Its operation in Kenya includes education for salons and
hairdressers, and the development of improved retailing for beauty products. The acquisition of
the ICP brands will extend our knowledge of the market and increase our reach in Kenya and provide
a regional manufacturing base for expanded operations.


About L'Oréal East Africa
L'Oréal East Africa is based in Nairobi since 2011.The subsidiary is in charge of developing the
Group's business in Kenya, Uganda, Tanzania, Rwanda, Burundi, and Ethiopia. With SoftSheen Carson
and Mizani brands, L'Oréal East Africa offers products which benefit from the technological
innovation developed by the Group's laboratories and Institute for Ethnic Hair and Skin Research
based in Chicago. L'Oréal has been active in the region through its philanthropy programs in
particular "Hairdressers against AIDS" and L'Oréal - UNESCO "For Women in Science" program
including an award to a young Kenyan scientist in 2012. L'Oréal hosted the Pan-African
dermatological congress in Nairobi at the end of 2012.

About L'Oréal 
L'Oréal, the world's leading beauty company, has catered to all forms of beauty in the world for
over 100 years and has built an unrivalled portfolio of 27 international, diverse and
complementary brands. With sales amounting to 22.5 billion euros in 2012, L'Oréal employs 72,600
people worldwide. In 2013, the Ethisphere Institute, a leading international think-tank for
business ethics, corporate social responsibility and sustainability, recognized L'Oréal as one of
the World's Most Ethical Companies. This is the fourth time that L'Oréal has received this
distinction. www.loreal.com http://www.loreal.com 

"This news release does not constitute an offer to sell, or a solicitation of an offer to buy
L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer
to the public documents registered in France with the Autorité des Marchés Financiers, also
available in English on our Internet site www.loreal-finance.com.
This news release may contain some forward-looking statements. Although the Company considers that
these statements are based on reasonable hypotheses at the date of publication of this release,
they are by their nature subject to risks and uncertainties which could cause actual results to
differ materially from those indicated or projected in these statements." 

Contacts at L'Oréal (switchboard: +33 1 47 56 70 00)

Individual shareholders and market authorities
Mr Jean Régis CAROF
Tel: +33 1 47 56 83 02 
jean-regis.carof@loreal.com 

Financial analysts and Institutional investors
Mrs Françoise LAUVIN 
Tel: +33 1 47 56 86 82
francoise.lauvin@loreal.com

Journalists 
Mrs Stephanie CARSON-PARKER
Tel: +33 1 47 56 76 71
stephanie.carsonparker@loreal.com

For more information, please contact your bank, broker or financial institution (I.S.I.N. code:
FR0000120321), and consult your usual newspapers, and the Internet site for shareholders and
investors, http://www.loreal-finance.com; alternatively, call +33 1 40 14 80 50.

Read the News Release of April 15th, 2013 http://hugin.info/136480/R/1692869/556280.pdf 


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