--Two cities, one goal:Fit Families
--Program provides incentives for families to get moving
--Partners include Charlotte Parent and Nashville Parent Magazines and Harris
--Cities and residents can win prizes for healthier lifestyles
NASHVILLE, Tenn. & CHARLOTTE, N.C.--(Business Wire)--
Residents in two of the nation`s most dynamic cities are squaring off with the
help of Coca-Cola, to promote healthy, active lifestyles in the Fit Family
Coca-Cola is partnering with Charlotte Parent magazine, Nashville Parent
magazine and Harris Teeter in an eight-week challenge for residents of Charlotte
and Nashville to earn a total of 200,000 minutes for living a more healthy
balanced lifestyle - a challenge where everybody can be a winner. If the city
goals are met, Coca-Cola will make a $10,000 grant to each city to promote
physical activity and healthy lifestyles-and residents who participate in each
city can win prizes including YMCA memberships and a Grand Prize family trip to
Universal Studios in Orlando. Weekly prizes also include Harris Teeter gifts
cards, bicycles and fitness equipment to help keep the momentum going throughout
To participate and be eligible to win prizes, residents should sign up at
www.nashvilleparent.com or www.charlotteparent.com depending on the city where
they live. Families earn points, based on participation, for a chance to win
prizes during the eight-week challenge period, from April 15 to June 10. To help
promote the Fit Family Challenge, Coca-Cola has invested more than $250,000 on
the program`s implementation in the Charlotte and Nashville markets.
Participants can also find support via blog, expert advice, wellness tips and
information on free exercise classes through the Charlotte Parent and Nashville
"At Charlotte Parent, we believe children are our greatest treasure and they
deserve to be healthy and happy. The Fit Family Challenge is a positive way to
reach families in our community with an encouraging message about the benefits
of a healthy lifestyle," says Eve White, editor and publisher of Charlotte
"Nashville Parent is proud to partner with Coca-Cola, YMCA of Middle Tennessee
and Mayor Karl Dean to encourage Middle Tennessee families to get fit together
and live healthier lifestyles," says Nashville Parent Publisher Stewart Day.
"Our goal is to make the Fit Family Challenge a fun, engaging way for families
to do so."
"Since the first Coke was shared in 1886, our company has believed good things
happen when people come together," said Lauren Steele, Senior Vice President,
Corporate Affairs, Coca-Cola Bottling Co. Consolidated. "The Fit Family
Challenge is just another example of the Coca-Cola Company`s commitment to
dealing with today`s important issues. We believe that to seriously address
obesity, there needs to be an open and honest dialogue, coupled with a
comprehensive approach toward promoting nutrition and physical exercise."
"Nashville loves a good competition and the Fit Family Challenge is a fun way to
encourage everyone in Nashville to adopt a healthier, more active lifestyle,"
Nashville Mayor Karl Dean said. "Our citizens have come out in force for our
Walk 100 Miles program, our annual Mayor`s Challenge 5K and Mayor`s Field Day. I
look forward to Nashvillians taking on this new health challenge."
"As Mayor of Charlotte, I`m committed to ensuring our residents have access to
healthy foods and ample opportunities to exercise so they can live healthy
lives," said Charlotte Mayor Anthony Foxx. "That`s why I support the Coca-Cola
Fit Family Challenge and its efforts to boost awareness of the importance of
eating healthy and exercising daily. Best of luck to Nashville, but no one loves
a challenge more than a Charlottean, and I know our families will bring home
that $10,000 grant."
"At Harris Teeter, we understand that children look to parents as role models,
especially when it comes to issues like eating well, exercise and getting
adequate rest. That is why we are so pleased to be part of this fun program that
gets the whole family involved," said, Danna Jones, Communications Specialist at
"Charlotte and Nashville are the largest markets Coca-Cola Consolidated has in
our franchise selling territories." Steele said. "We know our consumers in these
cities are up to the Coca-Cola Fit Family Challenge and we appreciate our
partners at Charlotte Parent and Nashville Parent magazines and Harris Teeter
for helping promote physical activity and healthy lifestyles.
Charlotte-based Coca-Cola Bottling Co. Consolidated is the nation`s largest
independent Coca-Cola bottler, selling a broad portfolio of beverages to fit
into every diet and lifestyle.
Coca-Cola Fit Family Challenge
Photos/Multimedia Gallery Available:
Lauren C. Steele, 704-557-4551
Copyright Business Wire 2013