Homeowners Choice Announces Branding Initiatives

Mon Apr 15, 2013 11:00pm EDT

* Reuters is not responsible for the content in this press release.


TAMPA, Fla., April 15, 2013 (GLOBE NEWSWIRE) -- Homeowners Choice, Inc. (NYSE:HCI) today announced
it has begun doing business as "HCI Group, Inc." and intends to ask its shareholders to approve an
amendment to its articles of incorporation to change the company's name to "HCI Group, Inc."

The company gave several reasons for the name change.

* The name HCI Group, Inc. will better represent the company's diversified business activities,
which include property and casualty insurance, information technology, real estate and
* The new name will provide greater clarity to the company's identity, avoiding confusion between
the company and its largest subsidiary, Homeowners Choice Property & Casualty Insurance Company,
* The new name will distinguish the company and the brands of its non-property and casualty
insurance enterprises from the "Homeowners Choice" brand, thereby enhancing and strengthening the
value of all the brands.

Along with the proposed name change the company announced several other branding initiatives.

* The company's enterprises dedicated to property and casualty insurance, including the company's
most important subsidiary, Homeowners Choice Property & Casualty Insurance Company, Inc. will
operate exclusively under the "Homeowners Choice" brand. 
* The company's information technology enterprises will operate under the "Exzeo" brand. 
* The company's real estate activities, which include the ownership and operation of several
Florida properties, will be performed under the "Greenleaf Capital" brand. 
* The company's enterprises that provide reinsurance will operate under the "Claddaugh" brand. To
date, the Claddaugh reinsurance services have been limited to participating in the Homeowners
Choice reinsurance programs.

These branding initiatives coincide with the company's announced formation of its Exzeo
information technology division.

"These initiatives are designed to strengthen the brands of the company and its diverse business
enterprises," said Chief Executive Officer Paresh Patel. "While we remain committed to our
insurance business and the Homeowners Choice brand, we are equally excited about our other
enterprises and the strategic opportunities they offer," he said.

Shareholders should read the company's proxy statement when it becomes available. You may get the
proxy statement and other relevant documents free of charge at www.SEC.gov
and at www.HCIGroup.com

About Homeowners Choice, Inc.

Homeowners Choice, Inc., doing business as HCI Group, Inc., is a holding company owning
subsidiaries engaged in diverse business activities, including property and casualty insurance,
information technology, real estate and reinsurance. The company's largest subsidiary, Homeowners
Choice Property & Casualty Insurance Company, Inc., is a leading provider of property and casualty
insurance in the state of Florida.

The company's common shares trade on the New York Stock Exchange under the ticker symbol "HCI" and
are included in the Russell 2000 Index. Its 8% Senior Notes trade on the New York Stock Exchange
under the ticker symbol "HCJ." Its 7% Series A, cumulative redeemable preferred shares trade on
the NASDAQ Capital Market under the ticker symbol "HCIIP." For more information about HCI Group,
visit www.hcigroup.com

Forward-Looking Statements

This news release may contain forward-looking statements made pursuant to the Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "estimate," "expect," "intend," "plan"
and "project" and other similar words and expressions are intended to signify forward-looking
statements. Forward-looking statements are not guarantees of future results and conditions but
rather are subject to various risks and uncertainties. Some of these risks and uncertainties are
identified in the company's filings with the Securities and Exchange Commission. Should any risks
or uncertainties develop into actual events, these developments could have material adverse
effects on the company's business, financial condition and results of operations. Homeowners
Choice, Inc. disclaims all obligations to update any forward-looking statements.

CONTACT: Company Contact:
         Jay Madhu, Vice President of Investor Relations
         HCI Group, Inc.
         Tel (813) 405-3660
         Investor Relations Contact:
         Matt Glover or Michael Koehler
         Liolios Group, Inc.
         Tel (949) 574-3860