Sun Direct Increases Monthly Revenue and Reduces Customer Churn With Oracle Communications Billing and Revenue Management 7.5 Upgrade

Tue Apr 16, 2013 8:00am EDT

* Reuters is not responsible for the content in this press release.

  REDWOOD SHORES, CA, Apr 16 (Marketwired) -- 

    News Facts

--  Today, Oracle announced that Sun Direct has completed an upgrade to
    Oracle Communications Billing and Revenue Management 7.5. Oracle
    Communications Consulting supported the successful upgrade, which
    focused on business critical enhancements -- including reduced
    customizations and streamlined integration with Sun Direct's back
    office to grow revenue and reduce technology maintenance costs.
--  Sun Direct, a leading direct-to-home (DTH) player in South India with
    upwards of 8 million subscribers, uses the latest MPEG4-based
    technology to increase broadcast capacity and deliver next-generation
    services, including an expanded range of high-definition channels.
--  To help further differentiate its offerings and maintain its
    competitive edge, Sun Direct needed to optimize its billing
    operations, create powerful new bundles and improve visibility into
    customer information across all services.
--  By upgrading to Oracle Communications Billing and Revenue Management
    7.5, Sun Direct improved its ability to:
    --  Deliver enhanced product offerings -- including monthly services
        pro-rated into daily payments, and rapidly growing multi-month
    --  Increase average revenue per user (ARPU) by optimizing accounting
        system integration with customer service plans, resulting in a
        significant revenue increase during the first two quarters the
        system was live
    --  Control customer churn by providing a grace period for satellite
        service payments and extending the grace period for customers to
        re-charge accounts -- improving service affordability across
        income levels
    --  Improve customer self-care and service use reporting by
        integrating each customer's purchase history with the customer
        care application -- supporting greater visibility into customers'
        purchase history and enabling the provider to customize future
        service offerings
    --  Reduce total cost of ownership by removing nearly all
        customizations and enhancements related to the integration of
        front and back office systems


Supporting Quotes

--  "An efficient and flexible billing platform is critical for our
    successful operations, especially as we continue to grow and evolve as
    a direct-to-home satellite service provider. Because we needed total
    confidence in our billing system while assuming the lowest upgrade
    risk possible, we enlisted Oracle Communications Consulting to lead
    this project -- enabling us to complete the project on time and on
    budget," said Mahesh R. Kumar, chief executive officer, Sun Direct.
--  "By upgrading its billing platform, Sun Direct can offer new services
    more quickly, with greater flexibility, and at a lower cost -- all
    while maximizing the value of its investment in Oracle solutions,"
    said Bhaskar Gorti, senior vice president and general manager, Oracle
    Communications. "The communications industry must continue to evolve
    away from bespoke solutions that continually require slow and costly
    custom development to achieve new capabilities. Sun Direct understands
    this and is thriving because of it."


Supporting Resources

--  Oracle Communications
--  Oracle Communications Billing and Revenue Management
--  Oracle Communications Consulting
--  Oracle Communications on YouTube
--  Oracle Communications on Diigo
--  Oracle Communications on Facebook
--  Oracle Communications on Twitter
--  Oracle Communications on LinkedIn


About Oracle Communications
 Oracle's software and systems span the
communications industry technology landscape -- from carrier-grade
servers, storage and IT infrastructure, to mission-critical business and
operational support systems and service delivery platforms; from business
intelligence applications and retail point-of-sale solutions to the Java
platform running on more than three billion mobile and handheld devices.
Oracle helps 100 of the world's top 100 service providers innovate and
exploit new business models, build strong, profitable customer
relationships, and streamline operations. For more information, visit

    About Oracle

    Oracle engineers hardware and software to work together in the cloud and
in your data center. For more information about Oracle (NASDAQ: ORCL),

    About Oracle in Industries
 Oracle industry solutions leverage the
company's best-in-class portfolio of products to address complex business
processes relevant to the communications industry, helping speed time to
market, reduce costs, and gain a competitive edge.

 Oracle and
Java are registered trademarks of Oracle and/or its affiliates. Other
names may be trademarks of their respective owners.


Katie Barron

Janice Clayton
O'Keeffe & Company

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