Assurant Health Wins ClearMark Awards for Clear, Consumer-Friendly Communications

Wed Apr 17, 2013 8:30am EDT

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Assurant Health Wins ClearMark Awards for Clear, Consumer-Friendly Communications

Assurant Health, a national provider of major medical, fixed-benefit and supplemental health insurance products, won two ClearMark Awards, which recognize the best in clear communication, from The Center for Plain Language.

Assurant Health was recognized for customized communications introducing consumers to its Assurant Health AccessSM product. Assurant Health’s communication approach uses typography, color and navigational elements to help customers understand their health coverage.

“These awards reinforce our emphasis on continually improving the experiences we provide for consumers,” said Heidi Hanstein, Vice President, Assurant Health Access. “Our goal is to provide our valued customers concise, specific information that helps them easily understand their benefits and get the most out of them.”

It is important consumers clearly comprehend their benefits because that knowledge impacts their health and their budget. The award-winning materials explain Assurant Health Access benefits through simple language, active sentences and short paragraphs using Assurant Health’s signature communication style—personal, considerate and human.

The materials consist of a personalized welcome letter for new customers and a product sheet. The sheet explains how the plan pays and how various benefits work together to provide more value and cost savings for the customer.

The ClearMark Awards are given to the best plain language documents and websites and are judged by a panel of international experts following a strict set of criteria. Past award winners include the March of Dimes and the Centers for Disease Control and Prevention.

Assurant Health

Assurant Health is the brand name for a family of health insurance products focused on providing a variety of affordable plan choices to consumers. The portfolio of health care products includes major medical, supplemental and fixed-benefit plans for individuals, families and small employers. Its products are underwritten and issued by John Alden Life Insurance Company, Union Security Life Insurance Company and Time Insurance Company, which has been in business since 1892. More information is at www.assuranthealth.com.

Assurant Health is part of Assurant, a premier provider of specialized insurance products and related services in North America and select worldwide markets. Assurant, a Fortune 500 company and a member of the S&P 500, is traded on the New York Stock Exchange under the symbol AIZ. Assurant has approximately $29 billion in assets and $8 billion in annual revenue. Assurant has approximately 14,500 employees worldwide and is headquartered in New York's financial district. www.assurant.com

Media:
Assurant Health
Sue Pierman, 414-299-7864
Media Relations Manager
sue.pierman@assurant.com

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