Fiat to add second shift at Maserati factory - source

MILAN, April 18 Thu Apr 18, 2013 11:20am EDT

MILAN, April 18 (Reuters) - Italian carmaker Fiat has told unions it will add a second shift from April 29 at the Turin factory where it builds the Maserati, a source close to the company said on Thursday.

Workers at the factory are currently building the Maserati Quattroporte, and will soon add a second model, the Ghibli, which will be presented at the Shanghai car show on Saturday.

Fiat declined to comment.

Building Maserati sales by offering a bigger model lineup is a key piece of Fiat's strategy to cope with slumping car sales in Europe, where Fiat's 2012 losses of 738 million euros ($963 million) have put its other factories and workers at risk.

Fiat is investing 1.2 billion euros in luxury brand Maserati, including revamping a factory in Turin destined for high performance brands Maserati and Alfa Romeo.

($1 = 0.7668 euros) (Reporting by Gianni Montani and Jennifer Clark; Editing by Paola Arosio and Mark Potter)


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