Trumer Pils Now Available in Southern California

Wed Apr 24, 2013 1:07pm EDT

* Reuters is not responsible for the content in this press release.

Trumer Pils Now Available in Southern California

Berkeley’s Award-winning Pilsner Now Available Throughout the Golden State

Trumer Pils, the award-winning pilsner brewed in Berkeley, Calif. is now available to craft beer enthusiasts in Southern California – from Monterey to San Diego – making Trumer available throughout the entire state of California. Trumer can be found at Vons, Total Wine, BevMo! and select Costco locations. Trumer is available in 6- and 12-pack bottles and will be available on draught at select restaurants and bars. Distributor partners include Harbor Distributing, Allied Beverage Group, Mission Beverage Co., Classic Distributing & Beverage Group, Central Coast Distributing, WA Thompson Distributing and Gillespie Distributing.

“This is such an exciting milestone for our brewery,” said Charlie Paulette, chief sales and marketing director for Trumer. “We’ve had our eye on Southern California since we launched Trumer Pils back in 2006, and having served Northern California and San Diego for years, we’re pleased to make Trumer available to beer enthusiasts and foodies alike up and down the coast.”

Trumer Pils is brewed in Berkeley, Calif. in the original German pilsner style. The brewery imports the finest malt and hops from select sources in Germany and Austria and sources the freshest water from the Sierra Nevada Mountains to deliver a light golden brew with a creamy head that balances traditional hopping with rounded malt and a sweet, crisp finish. Trumer Brauerei Berkeley is the only brewery of its kind in the U.S. – offering a German-style pilsner, brewed fresh in California, with Austrian roots dating back more than 400 years.

Trumer is currently available in California, Oregon, Washington, Colorado, Nevada, Texas and Illinois. For more information, please visit www.TrumerUSA.com.

About Trumer

Trumer Pils was introduced to the U.S. in 2004 when Trumer Brauerei Berkeley, the sister brewery to 400-year old Trumer Privatbrauerei in Salzburg, was built. Because a pilsner is one of the most delicate styles of beer, it was important that Trumer Pils be made locally in the U.S., instead of importing from Europe. Trumer Pils is a unique partnership of two family-owned companies: Privatbrauerei Josef Sigl in Salzburg and The Gambrinus Company in the U.S. Trumer Pils has received gold medals at the Great American Beer Festival, the World Beer Cup, the Australian International Beer Awards and the European Beer Star. Trumer Brauerei Berkeley is located at 1404 4th Street in Berkeley, Calif. and offers free brewery tours Monday through Friday. Please visit www.TrumerUSA.com for more information, availability and recipes.

R/West
Alison Fisker, 415-269-1004
alisonf@r-west.com
or
Debbie Rizzo, 617-233-8024
debbier@r-west.com