Marketing Resources Solutions and Blue Skies Strategy Form Strategic Alliance

Wed Apr 24, 2013 10:34am EDT

* Reuters is not responsible for the content in this press release.

Marketing Resources Solutions and Blue Skies Strategy Form Strategic Alliance

PR Newswire

PLANO, Texas, April 24, 2013 /PRNewswire/ -- Marketing Resources Solutions Inc. (Marketing Resources) and Blue Skies Strategy, LLC (Blue Skies) today announced they joined forces to create a strategic alliance to merge their consulting, staffing and team/personal development offerings.

"We decided to form this alliance after working together on several joint projects. The feedback from our clients was overwhelmingly positive about our joint capabilities," said Marcia Pellicone, Founder and President, Marketing Resources.

Marketing Resources Solutions provides its Fortune 500 clients with marketing solutions, including project work and staffing.  Blue Skies Strategy provides strategy and innovation consulting, while also offering coaching, development, and assessment for teams and individuals. Its founder, Jeanne Athos-Adler, has more than 25 years of experience in strategy, marketing, insights, and development.

"We see this partnership as an integral part of offering our clients a broader array of services customized to meet their needs, leveraging the joint resources of our strategic alliance," said Jeanne Athos-Adler, Founder and Principal, Blue Skies Strategy.

With this new alliance, the companies will offer the following core services:

  • Marketing Strategy and Analytics Consulting
    • Brand and shopper marketing
    • Consumer, shopper and marketplace insights and analytics
    • Strategy development and execution
    • Innovation and new product development
    • Category management
  • Contracting/Hiring Assistance
    • Project-based assistance
    • Consultants on-site
    • Direct hire
    • Contract to hire
  • Team/Personal Development
    • Professional/personal development coaching
    • Training and assessment
    • Team/personal development workshops
    • Departmental and team building off-sites
    • Special interest support groups

About Marketing Resources Solutions Inc.

Marketing Resources Solutions is a professional service agency. With four regional offices, the company supplies world-class organizations with experienced, high-caliber professionals specializing in market research, marketing communications, marketing staffing, brand or product management, channel strategies, merchandising and event planning.

About Blue Skies Strategy, LLC

Blue Skies Strategy is a consulting company specializing in strategy, innovation, insights, coaching, development, and assessment.  The company works with Fortune 500 companies and leaders in consumer products and retail as well as private equity and non-profit companies.

SOURCE Marketing Resources Solutions Inc.

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.