Coca-Cola Increases Local Sustainability Efforts with Expanded Recycle & Win Program and Innovative Green Initiative at Charlotte Motor Speedway

Tue May 14, 2013 11:00am EDT

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Coca-Cola Increases Local Sustainability Efforts with Expanded Recycle & Win Program and Innovative Green Initiative at Charlotte Motor Speedway

  • Award winning program returns to Charlotte / Mecklenburg
  • Over $33,000 in Harris Teeter Gift Cards used as incentives to recycle
  • Recycle & Win expanded to include Concord, Kannapolis & Harrisburg
  • Race fans rewarded with Speedway Bucks for recycling at CMS campgrounds

Coca-Cola Recycle & Win, the nationally recognized sustainability initiative which began in Charlotte in 2009, is back and has been expanded beyond Mecklenburg County into Cabarrus County. Coca-Cola Consolidated, Harris Teeter, the city of Charlotte, Mecklenburg County, Concord, Kannapolis and Harrisburg have joined forces to promote recycling by offering consumers the reward of a $50 Harris Teeter gift card for recycling properly.

To implement and promote Recycle & Win, Coca-Cola has invested over $250,000 in the program, which includes a direct mail educational packet to all single-family households in Charlotte, Mecklenburg County (excluding Cornelius), Concord, Kannapolis and Harrisburg the week of June 17. The educational packet contains images highlighting which materials SHOULD go in your recycling bin as well as a “Give it Back” sticker, which residents must place on their bin to opt in for a chance to win a $50 Harris Teeter gift card.

Race fans staying at one of seven designated campgrounds at Charlotte Motor Speedway can also get in on the “get rewarded for recycling” action this year by placing aluminum cans and plastic bottles in blue recycling bags provided at campground check in. Fans “caught” by the Coca-Cola Recycling Patrol doing this good deed will be rewarded with $25 in Speedway Bucks good at any CMS concession stand.

“We’re always looking for effective and creative programs to reduce waste, save energy and recycle,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “For 2013, we’re challenging our fans to join us as we try to collect more than 7,000 pounds of recyclable materials through our campground efforts. Many thanks to our partners at Coca-Cola in helping us reduce our environmental track-print through this creative recycling initiative.”

“Recycling is not only good for the environment, but it is good for our communities’ budget. Recycling extends the life of landfills and saves tax dollars now and for years to come,” said Concord Mayor Scott Padgett. “The partnership with Coca-Cola provides an opportunity to bring together a public/private partnership that supports our efforts to promote recycling with this unique education program.”

“Coca-Cola is proud to once again sponsor the Recycle & Win initiative,” said Lauren Steele, senior vice president, corporate affairs, Coca-Cola Bottling Co. Consolidated. “The Coca-Cola Company believes it is essential to continue educating everyone on the importance of recycling and recycling properly. We also believe that recycling should be a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner!” Steele, a long-time proponent of recycling added, “Recycle & Win enhances Metrolina’s reputation as a leader in this country’s sustainability efforts.”

The Coca-Cola Recycle & Win Recycling Patrol will be visiting area neighborhoods starting the week of June 17th and plans to award a total of 676 $50 Harris Teeter Gift Cards throughout the six-month program.

“Harris Teeter is excited to team up with Coca-Cola again to promote recycling in the communities we serve,” said Catherine Becker, Harris Teeter communication manager. “Environmental stewardship is an important factor in Harris Teeter’s daily operations; our hope is that, for customers who participate in Recycle & Win to earn $50 Harris Teeter gift cards, recycling will become a part of their daily routine as well.”

Coca-Cola Bottling Co. Consolidated is the largest independent Coca-Cola Bottler in the United States. The Company is a leader in the manufacturing, marketing and distribution of soft drinks.

Recycle & Win!

Coca-Cola Consolidated
Lauren C. Steele, 704-557-4551
lauren.steele@ccbcc.com