EyeMed Transforms Vision Plans with New Consumer-Centric Offering
EyeMed Transforms Vision Plans with New Consumer-Centric Offering
Tiered vision plan and innovative tools empower employees to make informed decisions
EyeMed Vision Care, one of the nation’s leading vision benefits companies and part of Luxottica (NYSE: LUX – www.Luxottica.com), today announced the launch of EyePreferSM, an innovative product that reflects the current attitudes and behaviors employees have toward vision care. With three levels of coverage to select from, EyePrefer empowers employees and their dependents to make smarter decisions about their vision care, which can lead to better vision performance, greater value, and increased satisfaction.
“Every household has a different set of vision care needs based on budget and lifestyle, so what better way to determine needs than by asking consumers directly,” said Pete Bridgman, VP Strategy & Innovation. “Membership analysis gave us the foundation to develop consumer-centric vision plan choices.”
In fact, a 2012 EyeMed member study revealed that, when offered a choice between a standard and enhanced vision plan, employees choose the enhanced plan 65 percent of the time.
“Building on these insights, we designed EyePrefer to give employees three plan designs so they can get the most for their money. With three options – Essential, Enhanced and EyeMax – employees are able to choose the plan that fits their specific household needs and budget.”
- With the EyePrefer Essential plan, employees and/or their dependents receive all the basics of good vision benefits, including a comprehensive eye exam and complete pair of prescription glasses or contact lens allowance.
- For those households looking for an expanded range of choice in frames and lenses, the EyePrefer Enhanced plan offers higher allowances and lower copays.
- EyePrefer’s EyeMax plan offers households the most flexibility and options, including two pairs of prescription glasses (opportunity for second pair or Sun Rx) or a generous contact lens allowance.
EyeMed’s member survey also revealed that 87 percent of members want a tool to help guide their vision care decisions. As a result, EyeMed developed EyeNavSM, a new interactive online tool that guides employees through a series of questions and recommends an EyePrefer plan based on their responses.
According to Tammy Nelson, VP of Marketing & Communication, EyeMed recently launched new branding that captures the true spirit of EyeMed. “With our razor-sharp focus on delighting our members, an unmatched network, innovative tools and consumer-centric vision plans that give members more choice, EyePrefer and the EyeNav tool are new, tangible examples of EyeMed brand promise,” said Nelson.
About EyeMed Vision Care
Mason, Ohio-based EyeMed Vision Care®, the fastest-growing vision benefits company in the U.S., is dedicated to helping members achieve better vision performance by giving them access to credentialed doctors and the most expansive network including independent providers and retailers LensCrafters®, Target Optical®, Sears OpticalSM and most Pearle Vision®. EyeMed’s client base is nearly 10,000 strong and covers more than 35 million Americans in funded vision plans. EyeMed is a proud sponsor of OneSightSM - a charitable organization dedicated to improving vision through outreach, research and education - where EyeMed associates share in OneSight’s passion to preserve eyesight around the world. Visit us at eyemed.com, follow us on Twitter @eyemedvision and find us on LinkedIn.
Luxottica Group S.p.A.
Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. Proprietary brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli, Arnette and REVO, while licensed brands include Giorgio Armani, Bulgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group's products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2012, Luxottica Group posted net sales of more than €7.0 billion. Additional information on the Group is available at www.luxottica.com.
Safe Harbor Statement
Certain statements in this press release may constitute “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and other factors that could cause actual results to differ materially from those which are anticipated. Such risks and uncertainties include, but are not limited to, the ability to manage the effects of the current uncertain international economic outlook, the ability to successfully acquire and integrate new businesses, the ability to predict future economic conditions and changes to consumer preferences, the ability to successfully introduce and market new products, the ability to maintain an efficient distribution network, the ability to achieve and manage growth, the ability to negotiate and maintain favorable license agreements, the availability of correction alternatives to prescription eyeglasses, fluctuations in exchange rates, changes in local conditions, the ability to protect intellectual property, the ability to maintain relations with those hosting our stores, computer system problems, inventory-related risks, credit and insurance risks, changes to tax regimes as well as other political, economic and technological factors and other risks and uncertainties referred to in Luxottica Group’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements are made as of the date hereof, and we do not assume any obligation to update them.
For EyeMed Vision Care
Lisa McLaughlin, +1 513-368-1860
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