Kohl's names Starbucks' Gass chief customer officer

Wed May 22, 2013 8:33am EDT

Michelle Gass, president of Starbucks Europe, Middle East and Africa (EMEA), speaks to shareholders during Starbucks' Annual Meeting of Shareholders in Seattle, Washington in this file March 21, 2012 photo. REUTERS/Robert Sorbo

Michelle Gass, president of Starbucks Europe, Middle East and Africa (EMEA), speaks to shareholders during Starbucks' Annual Meeting of Shareholders in Seattle, Washington in this file March 21, 2012 photo.

Credit: Reuters/Robert Sorbo

(Reuters) - Kohl's Corp (KSS.N) said on Wednesday that Michelle Gass, who was instrumental in Starbucks Corp's (SBUX.O) U.S. turnaround several years ago, will join the department store in the new position of chief customer officer.

Gass, who will join Kohl's on June 17, had just been named to a new role at Starbucks earlier this month, where she was set to work directly with Chairman and Chief Executive Howard Schultz. Gass spent more than 16 years with Starbucks and was most recently president for Starbucks Europe, Middle East and Africa.

At Kohl's, Gass will oversee areas such as marketing and e-commerce and will report directly to Chairman and CEO Kevin Mansell.

Gass is known for having led many big initiatives at Starbucks, including the development of Frappuccino blended drinks. Before she joined Starbucks, Gass worked in marketing and new product development with Procter & Gamble Co (PG.N).

(Reporting by Jessica Wohl in Chicago; Editing by Gerald E. McCormick)

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Comments (1)
realBillBrown wrote:
Accomplished at Starbucks and the pre-requisite clock-punched at P&G, sure … but shouldn’t a candidate for such a position have transactional e-commerce experience (or just more old-school thinking that “traditional marketing” translates to the web … which really should be discredited at this point. I mean, it’s mid-2013, not 1999, when Starbucks last really had an “e-commerce strategy”.)

May 22, 2013 10:06am EDT  --  Report as abuse
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