AGL Resources Rebrands Retail Services Business
The new brand identity, Pivotal Home Solutions, to be rolled out in 17 states
ATLANTA - May 29, 2013 - AGL Resources (NYSE: GAS) today announced a new corporate identity for Nicor National as part of a comprehensive rebranding of its non-regulated retail services business. The premier provider of home protection products and services backed by an award-winning customer call center will now be known as Pivotal Home Solutions.
This major initiative for its retail services business aligns the name and logo within the AGL Resources enterprise and brands the company under a name that emphasizes the role it plays in keeping a home's vital systems and appliances safe and reliable, while representing the company's product offerings now and into the future. The new name and logo also will provide marketing advantages, allowing the business to be affiliated visually with the nationally recognized AGL Resources brand. At the same time, several of the locally recognized brands will maintain the names affiliated with the utility and energy partners, including Nicor Home Solutions in Illinois.
"Given our recent acquisition, which virtually doubled our size and expanded our service territory, this is an opportune time to introduce a new branding strategy that aligns with the pivotal role we play in helping our customers protect their home investments," said Robin Boren, president of Pivotal Home Solutions. "We are providing our customers with reliability and peace of mind because we're making it easier for them to maintain the safety and dependability of their home's systems and appliances for years to come."
Since its origination in 1992, Pivotal Home Solutions has grown its customized home service plans business to support more than 1.2 million customer contracts in 17 states. Pivotal Home Solutions also operates three heating, ventilation and air conditioning (HVAC) companies in Illinois.
The new brand identity will be gradually rolled out over the coming weeks.
"The Pivotal Home Solutions name and our new logo better identify our company and what we stand for - providing convenient, reliable and trustworthy products and services - while reaffirming our commitment to growth and affiliation with a national leader in the energy sector and an S&P 500 company," said Boren.
About AGL Resources
AGL Resources (NYSE: GAS) is an Atlanta-based energy services holding company with operations in natural gas distribution, retail operations, wholesale services, midstream operations and cargo shipping. AGL Resources serves approximately 4.5 million utility customers through its regulated distribution subsidiaries in seven states. The company also serves approximately 600,000 retail energy customers and approximately 1.2 million customer service contracts through its SouthStar Energy Services joint venture and Pivotal Home Solutions, respectively, which market natural gas and related home services. Other non-utility businesses include asset management for natural gas wholesale customers through Sequent Energy Management, ownership and operation of natural gas storage facilities, and ownership of Tropical Shipping, one of the largest containerized cargo carriers serving the Bahamas and Caribbean region. AGL Resources is a member of the S&P 500 Index. For more information, visit www.aglresources.com.
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Director, External Relations
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Source: AGL Resources via Thomson Reuters ONE
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