PBteen to Open Its First Retail Store in Southern California

Thu May 30, 2013 9:00am EDT

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PBteen to Open Its First Retail Store in Southern California

Store Location will be at The Oaks Mall in Thousand Oaks, California

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, today announced the opening of its first store in southern California, at The Oaks Mall in Thousand Oaks on Saturday, June 1 at 10:00 AM. Customers are invited to be one of the first 250 to visit the store on opening day for a free gift and a chance to win one of four $250 gift cards. To celebrate, PBteen has D.J. Alex Hegewald spinning live in the store for customer enjoyment on opening day.

PBteen Mariner Madras Quilt + Sham (Photo: Business Wire)

PBteen Mariner Madras Quilt + Sham (Photo: Business Wire)

The first PBteen store in southern California will open with the new PBteen gear collection, an ideal opportunity for tweens and teens looking to get an early start on back-to-school shopping. The store will showcase a colorful assortment of backpacks, messenger bags, lunch totes and accessories. The new 2013 PBdorm collection will also be featured in-store, featuring a variety of XL twin sheets, task lighting, storage solutions, decorative accessories and more.

The store will be anchored around a complimentary PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag and drop technology, teens can experiment with different room configurations and color combinations and quickly see it come to life on a television screen overhead. When teens and their parents visit the new PBteen store, they can expect a customizable shopping experience. Onsite design specialists will be available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.

“We are excited to open the first PBteen store in southern California and to complete our family of Pottery Barn brands in this region,” said Sandra Stangl, President, Pottery Barn Brands. “We have many loyal customers in the Los Angeles area and are thrilled to bring them PBteen’s personal in-store experience just in time for back-to-school shopping.”

Store Location:
The Oaks Mall
520 W. Hillcrest Drive
Thousand Oaks, CA 91360

Store Hours:
Monday - Saturday 10:00 AM – 9:00 PM
Sunday 11:00 AM – 7:00 PM

Grand Opening Details:

  • Facebook & Wishlist Promotion: The first 250 customers to “check in” at the new PBteen store via Facebook (PBteen – Thousand Oaks) or create a Wishlist in the Design Lab will receive a free PBteen back sack. Four lucky winners will find a surprise gift card for $250 inside their back sack.
  • D.J.: D.J. Alex Hegewald spinning live in the store for customer enjoyment on opening day.


PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at twelve U.S. retail stores in Atlanta, Chicago, Cincinnati, Coral Gables, Durham, Edina, Natick, New York City, Roseville, St. Louis, The Woodlands and now Thousand Oaks. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.


Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) – are marketed through e-commerce websites, direct mail catalogs and 587 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada and Australia, offers international shipping to customers worldwide, and franchises its brands in Bahrain, the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

Candice Miller, 415-616-8426
Public Relations Manager

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