POTTERY BARN KIDS KICKS OFF SUMMER READING CHALLENGE WITH PBS KIDS AND OFFERS FREE BOOKS TO YOUNG READERS

Fri May 31, 2013 11:30am EDT

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POTTERY BARN KIDS KICKS OFF SUMMER READING CHALLENGE WITH PBS KIDS AND OFFERS FREE BOOKS TO YOUNG READERS

Premier Children’s Retailer and Leading Educational Media Brand Team Up to Encourage and Reward Reading this Summer

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, today announced the launch of its Summer Reading Challenge in partnership with PBS KIDS, the most educational media brand for children. The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months.

Pottery Barn Kids is inviting children across America to ‘take the challenge’ by reading 14 hand-selected books. Each book was chosen based on favorites identified by Pottery Barn Kids customers, and features characters that excite the imagination in kids of all ages. The brand will also offer a collection of fun, engaging tools to inspire young readers and help parents track and celebrate the challenge milestones. Children that complete the book list and bring it to a Pottery Barn Kids location will receive a free book, or parents can enter their child into an online drawing for a backpack full of books.

These tools, available at Pottery Barn Kids stores and online at www.potterybarnkids.com/read, include:

  • The Summer Reading Challenge official book list, including classic favorites like Curious George, The Giving Tree and The Very Hungry Caterpillar
  • Official Summer Reading Challenge Bookmark
  • At-Home Reading Tracking Poster
  • Summer Reading Challenge Certificate of Completion

“This program is designed to help parents encourage learning all summer long and foster a lifetime love of reading in their children,” said Sandra Stangl, president of Pottery Barn, Pottery Barn Kids and PBteen. “We’re thrilled to play a part in helping to motivate and support the next generation of readers and creative thinkers.”

Special Story Time events with character appearances and giveaways in partnership with PBS KIDS will also be hosted at Pottery Barn Kids stores throughout the country through August 26.

Families can get involved in the Pottery Barn Kids Summer Reading Challenge and get more information about in-store events by visiting Pottery Barn Kids locations or www.potterybarnkids.com/read. To learn more about Pottery Barn Kids, please visit www.potterybarnkids.com. Summer decorating trends are available on the new Pottery Barn Kids blog, Building Blocks. For additional information on PBS KIDS, please visit http://pbskids.org/.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in January 1999 and quickly became a premier retailer for children’s home furnishings and decorative accessories. Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces including the nursery, bedroom and playroom. Pottery Barn Kids operates 85 retail stores in the U.S. and Canada and 84 stores in the Middle East. The brand is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids’ furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) – are marketed through e-commerce websites, direct mail catalogs and 587 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, and Australia, offers international shipping to customers worldwide, and has an unaffiliated franchisee that operates 24 stores in the Middle East.

Leigh Oshirak, 415-438-8101
Vice President, PR & Marketing Communications
loshirak@wsgc.com
or
Pottery Barn Kids
Sara Kerns, 415-438-8101
sekerns@wsgc.com

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