Thomson Reuters Releases 2nd Annual Benchmark Report on Email Marketing Trends for CPA Firms
NEW YORK, June 6, 2013-The Tax & Accounting division of Thomson Reuters has released its second annual "2013
Email Marketing Benchmark Report: CPA Firm Email Marketing Trends & Statistics" to help accounting professionals assess and improve their email marketing programs.
The report, released under the company's BizActions | PDI Global brand, is available for CPA firms to download at no cost or obligation.
"The report reinforces that, despite the rise of social media, email continues to be the most effective and profitable marketing tool for accounting firms of all sizes," said Keith Haurie, vice president of emerging products, Thomson Reuters. "It's effective in building awareness, nurturing leads, acquiring new clients, improving retention, and driving revenue, and frequently serves as the foundation for inbound marketing strategies as well. This report gives CPA firms benchmarks to gauge their own successes and includes recommendations to help them improve their marketing's return on investment."
In a recent survey,9 out of 10 business owners said they plan to maintain or increase marketing budgets this year. Two-thirds of respondents plan to integrate social media and email and 46 percent intend to increase spending on email marketing to drive growth of their corporate social media channels.
The report tracks and compares 2011 and 2012 trends in accounting firm email click activity, open rates, and other key metrics and breaks down the results by contact type, geographic region, firm size, and distribution day and time. The data for the report is based on more than 20 million email messages compiled from more than 18,000 BizActions client accounts in the U.S.
"As emphasized in the report, clients and prospects place a higher value on information that is tailored specifically to them, their needs, and their businesses," said Haurie. "Targeted content marketing helps CPA firms engage their contacts by providing the information they want and need, which provides more opportunities for the firm to grow its business."
BizActions | PDI Global offers customizable, lead-generating marketing solutions such as electronic and print newsletters, tax and estate planning guides, niche-specific content for email, direct mail and online use, and business development and communication tools to enhance client retention and prospecting nurturing efforts for accounting firms and other professional service providers. Key to the success of these programs is BizActions' flagship product, a Web-based email newsletter system that delivers client content, and evaluates the effectiveness of the firm's marketing initiatives. For more information, visit http://www.bizactions.com or call 866-240-8477 ext. 202.
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. For more information, go to www.thomsonreuters.com.
| Ruth Ann Baker|
| Brenda Sleeper|
BizActions | PDI Global, Thomson Reuters
866-240-8477 ext 202
 StrongMail's "2013 Marketing Trends Survey".
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(i) the releases contained herein are protected by copyright and other applicable laws; and
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information contained therein.
Source: Thomson Reuters Corporation via Thomson Reuters ONE
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