GRILLiT®, Inc. Announces Marketing Campaign Promoting Healthy Living Lifestyle as Part of its Five Year Roll Out Plan

Fri Jun 7, 2013 8:30am EDT

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GRILLiT®, Inc. Announces Marketing Campaign Promoting Healthy Living Lifestyle as Part of its Five Year Roll Out Plan

PR Newswire

GRILLiT Inc, June 7, 2013 /PRNewswire/ --

GRILLiT, Inc. (OTC Markets: GRLT) (the "Company") today announced that it is building its marketing campaign centered on the benefits of its healthy, quality foods as an integral part of a healthy living lifestyle.

Since the announcement of its merger last April, the Company opened its second restaurant location in Pembroke Pines, Florida in May, and is in the final stages of securing its senior personnel.  

"As part of our growth strategy, we have recognized that much of the appeal of our brand recognition is that the majority of our food menu choices are attractive to health-conscious consumers," stated GRILLiT's CEO, Raymond Dias.  "Therefore, we are committed to making this a focal point of our upcoming marketing efforts.  We are in the process of filling out our senior management, and plan to bring industry leaders in to key positions - including those with significant fast casual restaurant marketing experience."

The Company plans to capitalize on the growth in the fast casual dining sector of the past few years by focusing on the healthy aspects of its product, a topic that its management believes will be key for customers and shareholders alike.

GRILLiT's growth strategy is based on a five year plan to roll out a total of 79 stores (both franchised and corporate owned) across nine States: Florida, Kentucky, Ohio, New Jersey, New Hampshire, North Carolina, Tennessee, Georgia, and Pennsylvania.

About GRILLiT (OTC Markets: GRLT)

GRILLiT operates two fast-casual, healthy restaurants located at:

- Airpark Plaza, 5799 Northwest 7th Street, Miami, Florida 33126

- 15807 Pines Blvd, Pembroke Pines, Florida 33027

Both are located in high traffic shopping plazas anchored by Publix Super Markets. Food styles include American, Asian Fusion, and Latin American. GRILLiT specializes in great atmosphere, casual dining and freshly prepared, delicious made-to-order lunch and dinner options. The Company is focused on expansion throughout Florida and the southeastern United States and nationwide franchising opportunities. For more information, please visit http://www.grillitinc.com.

Forward Looking Statements:

Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our ability to attract and retain senior personnel at our new locations, capitalize on the growth of the fast casual dining sector and implement our five year.  Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.

Contact:
Raimundo Dias
Chief Executive Officer
info@freshgrillit.com
Tel: +1(305)716-4195 
Facebook: https://www.facebook.com/FreshGRILLiT
Twitter@freshgrillit

SOURCE GRILLiT, Inc

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