UberMedia Appoints Former Initiative President Michael Hayes as Chief Revenue and Marketing Officer

Fri Jun 7, 2013 9:00am EDT

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UberMedia Appoints Former Initiative President Michael Hayes as Chief Revenue and Marketing Officer

UberMedia, a leading independent developer of mobile applications and mobile advertising solutions, has appointed veteran digital media and marketing executive Michael Hayes to serve as its chief revenue and marketing officer.

In his new role, starting July 1st, Hayes will be responsible for developing and driving a vigorous business strategy for the recently launched mobile advertising platform UberAds. In addition, Hayes will develop and grow UberMedia business opportunities and build the UberMedia brand.

“We are pleased to bring Michael on board at this crucial moment for UberMedia,” said Bill Gross, CEO of UberMedia. “With his wealth of knowledge in interactive marketing and intimate understanding of mobile media, Michael will bring valuable insights for UberAds customers, overseeing each account and guiding the strategy for each campaign.”

A digital and marketing leader with more than 25 years in the industry, Hayes has a track record of successfully managing and building digital brands, programs and teams. In his previous role as the president of digital communications at Initiative, Hayes managed some of the agency’s flagship accounts, including Hyundai-Kia, Dr. Pepper Snapple Group and MillerCoors, while also growing a team of a handful of employees to more than 170 people.

“UberMedia is utilizing its technology in a completely different way from its competitors to offer more compelling mobile advertising solutions and it has the results to validate its approach,” said Michael Hayes. “I’m excited to join the company at a time when we will be in a superior position to capitalize on the growth of mobile with the brilliant team and technology at UberMedia.”

Hayes is a member of highly respected industry organizations such as the American Association of Advertising Agencies (4A’s) Privacy Committee and a frequent speaker at national industry gatherings such as those held by the Interactive Advertising Bureau (IAB).

About UberMedia

UberMedia is a leading independent developer of feature-rich mobile applications and dynamic advertising solutions. UberMedia’s platform UberAds, is a mobile advertising network that combines social signals and location to derive consumer intent to deliver timely and useful advertisements to consumers, across all devices – yielding dramatically superior results by turning intrusive ads into invited ads. In 2012, UberMedia was ranked #16 in The Wall Street Journal's Top 50 Start-ups and was listed as one of Fast Company's “50 Most Innovative Companies.” UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies. For more information, please visit ubermedia.com. UberMedia is a network company of Idealab, a creator and operator of technology businesses.

Idealab for UberMedia
Stephan West, 626-685-4934